Binary devaluation personalized scent shoes

 Similar products in the footwear industry facing an increasingly competitive market situation, the Double Star Group, take the difference of the road, to create high-tech, unique, personalized new products to scent personality, fashion casual footwear has to be shipped and of Health.
 The product has become the highlight of the market, much favored by fashionable men and women, has become a binary transformation of footwear products in the market after the main product. Meanwhile, the binary input laser keen shoes new equipment, the use of high-tech equipment and technology for production, the production cycle is short, personalized products open up new ways to flavor shoe production.

Shoes and apparel industry, leveraging the brand event marketing to achieve a new leap forward

Now, with all kinds of media, advertising prices climbing, not to become the advertising standard king is so popular in previous years, the advertising of diminishing marginal cases, more shoes and apparel companies are increasing advertising costs, bringing the sales are less than satisfactory, especially for the many new products, shoes and apparel market, how to get the consumer's attention and try to be essential. In this regard, shoes and apparel companies can choose some of the more pragmatic approach to seek a breakthrough.
    Deus Ex competitive manufacturing event
    World War is often set off by a chance event, such as World War I caused the original is a patriotic young Principe Serbia assassination of Grand Duke Ferdinand of Austria-Hungary caused by heads of state, which is the name of Sarajevo, About 40 million casualties resulted, bringing shopping malls such as battlefield, constantly creating events that enable organizations to quickly thrust. Initiative to create marketing events, become the focus of the media and consumers, will have a natural sales and popularity increase dramatically. Here I want to say a few words, and now no matter the domestic FMCG or just the shoes and apparel brand Ye Hao, most of the market share occupied by multinational corporations, they are not only abundant capital, technology and brand, will the use of social incidents and emergencies to achieve leapfrog development. But at the same time we should also be noted that sometimes an event marketing and skills to grasp the sense of proportion. If the product value against the market value and cognitive areas, but long-term development of enterprises adversely affected.
    With the development of social events across the flow
    If they made no events can take this chance to marketing. Currently, China's shoes market and products, consumer concept that there are many opportunities for misunderstanding and immature, who would in the manufacture and use of large events, who will be able to Wan Ma, the come to the fore, a strong brand success, such as Aokang Shoes, 1985 Wenzhou shoes as cutting corners, causing the national consumer resentment, many places will burn for a boycott of Wenzhou shoes, leather shoes after O'Connell order to highlight the excellent quality of its own in 1999, O'Connell boss Wangzhentao he burned 2000 pairs of match-fixing in Hangzhou O'Connell to the counterfeit shoes seized in the form of Wenzhou shoes rectification of names.
    Create an event to create new development opportunities
    As the biggest names chaired Wu said: The reason why blow victorious, not his good fight, but he will choose the battlefield, Sun Bin Weiweijiuzhao the Warring States Period, Pang Juan into the senior Jedi Maling Road, forcing a large general suicide, a wash to avenge. As for the shoes and apparel industry, the creation of the event, is to create new business opportunities, and now the EU import standards to improve shoes, for those who take the low carbon transition route is a business opportunity. After all, shoes are in the business end sales battle severely beaten, can thrust, through event marketing in a dynamic competitive market to maintain our edge, a winning situation gained more energy.

Shoes 90 years as the Chinese Double Star glory glory

September 9, 2011, Qingdao Double Star Group in the "Double Star and cultural city" ribbon-cutting ceremony held in the city binary culture, and foreign correspondent Double Star Group, a press conference, "the 90th anniversary of binary stars brilliant," Celebration and other activities.
    Ninth, Tenth NPC Standing Committee Vice Chairman Xu attended the celebration and addressed the General Assembly, Tenth National People's Congress Gu, vice chairman of the Standing Committee of Shandong Provincial Party Committee, Party Secretary of Qingdao Double Star Cultural City Lie to cut the ribbon.
    Xu Jialu celebrate the 90th anniversary of the binary address the Assembly, said that after 90 years of wind and rain binary rough, always winning glory for the Chinese people, for the nation live up to expectations! In my opinion 'binary' meaning of these two stars: one star is the binary miraculously brilliant 90-year history, is a microcosm of the history of Chinese national industry; the other stars is a binary culture, that China's outstanding traditional culture Socialist culture of innovation combined with the modern culture of the star.
    Double Star Group Wang Hai, president of the General Assembly in a speech celebrating the reform and opening up, binary always adhere to the "feeling the stones", and constantly exploring the way forward, a state-owned enterprise reform, "the market pioneer." In the new historical period, the Double Star will continue to seize opportunities, be creative and forge ahead to achieve the "tree hundred brand, built a hundred years old," the goal, another binary brand new glory.
    90 years, the complex social system in China changes, the difficulties in the development of China's national economy, the binary semi-feudal society has experienced the vicissitudes of years, has experienced 30 years of planned economy and the Cultural Revolution of the ups and downs, through the reform and opening up The twists and turns and great change.
    Binary inherited the traditional Chinese Confucianism, Taoism and Buddhism culture, "good deeds" of the essence, and adhere to Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory "realistic" core, the first great Buddhist culture and traditional for modern business management which caused the academic world and the Buddha's attention and sympathy; the first to suggest personality, humanity, spirit of the "nature" philosophy; the first one to raise the conflict theory of market economy, market economy and specifically the red, the market economy, filial piety, loyalty, meaning, a new era of market economy, the "Three People's Principles"; the first out of the "shoe Road, driveway, Enterprise Road, humanity" that China's market economy binaries of people success. Binary to create a new philosophy of management known as the great business of guiding significance to China's "philosophy of business development with Chinese characteristics" is "People's Daily" evaluation "China's market economy Bolshevik thinkers."
    30 years, the binary were found the best combination of political and economic point - a brand name, proposed a "national spirit, to create a national brand, revitalize national industry," determined to create China's own brands in the world, hit the market economy "binary culture," "Double Star new spirit."