ABC led the children into the fast lane shoes
In June, ABC took the lead in the ancient capital of Xi'an, the brand launched a new conference in spring 2012, became the first children's products industry spring 2012 launch of new brands - such as "fast" winning strategy, a formal declaration of Chinese children shoes development of the brand into the fast lane.
Indeed, the international fashion brand ZARA is a "fast" tactics to achieve success. However, the Chinese children's products industry is set off by this "fast" wave is clearly different from ZARA to quickly supply chain, characterized by fast fashion model: the ABC children's shoes and apparel brand, represented by the "fast", consists mainly of fast-growing, development speed and rapid market response to the three aspects, but the premise of the three mutually protect each other, constitute the development of children's shoes and apparel industry in the new period of the Golden Triangle, the formation of very unique industry development mode.
"Fast" is reflected in the growth of the brand
Reelection in 2010, "China's shoes market share for the first", "Chinese children's clothing market share for the top ten", and 1.477 billion yuan of brand value as the only named "China 500 Most Valuable Brands" list brand of children's products, the industry authority figures, ABC has been in the past three years the growth has created several times, has become one of the leading brand of children's shoes and apparel industry.
In the process of rapid growth, ABC insisted on marketing innovation credit. On the one hand, ABC creatively put forward the "chain to promote the" new marketing model, the system integration of the brand chain, product chain, chain and human chain channels to achieve vertical integration of products to enrich the product system and the terminal format, improved channel profitability. On the other hand, ABC adhering public marketing, adhering to the "careful management love" business philosophy, adhere to the "for love" brand advocates. Such as donors, "House of Love" for the "angel baby" send love; together "Hope Lu," a special fund to co-create "hope to fulfill ABC China" annual charity donation program ... ... through a series of public service activities, and more channel and multi-way communication and in-depth interpretation of ABC "for love" brand culture, in order to achieve a culture of promoting development.
"Fast" in their product development
Product is the brand of foundation, but also the most direct expression of a brand. In the increasingly intense competition in the context of the quarterly's launch has become a highlight of the brand to seize the market, in order to quickly gain a competitive edge, major brands are racking their brains to reduce the development of new products from time to market. However, is not optimistic that our children's shoes and apparel industry is serious homogenization products and become the biggest obstacle to industrial development.
Based on the industry's ills, ABC has continued to enhance its own R & D capabilities, and enhance the strategic level to the survival of the brand: the fashion clothing industry together coalition of South Korea set up a "Korean garment industry base of international cooperation"; in the National Conference on the Standardization footwear, standardization of China's shoes ... ...
For this type of mass consumer goods, shoes and apparel products, the vitality in the market or the quality of the final decision. Greater R & D capabilities, we have a stronger core competitiveness. ABC in spring 2012, two months ahead of release product, no doubt for their years of continuous research and development to enhance the ability of a big parade. At the same time grasp the trend of fast fashion, ABC did not forget the pursuit of high quality, in such a short period of time to provide such a perfect product, which embodies the brand as the industry leader in strength due, and the use of "R & D of the Sword" take the commanding heights of industry capacity.
"Fast" in their response to the market
The only brand to test market the truth. Products onto the market after all, still have to accept the competition, the winner takes the final decision can only - have a good product but suffered a crushing defeat on the market are too numerous. However, the current market environment, our children's industry is not yet mature, emerging market issues. Faced with this situation, who can quickly respond to market changes to develop coping strategies, who will be able to upper hand, and remain invincible.
This is a channel for the king, end the era of winning. Three years ago, ABC shops through a single children's shoes, children's single-product stores, shoes stores, integrated join model, enrich the terminal format, to enhance the channel profits, and fast to build a nationwide sales network. How to really master these areas from production into consumption channels? Significantly advance the ABC new release time.
The main purpose is to further enhance the channel and brand on the market capacity to respond. On the one hand allows the channel according to the specific circumstances of the specific regional markets, the development of flexible order distribution policy, improve channel profitability, in order to fully protect the distributors, retailers benefit. ABC the other hand, can guarantee the fastest in the market feedback, it can really be adjusted according to market development strategy to reduce market risk, to ensure the brand's rapid growth.
Rapid response strategy for the market, ABC vice president of Hai-Yun Xu said: the rise of new sales channels and the formation of the competitive landscape diversity, further exacerbating the competitive children's shoes and apparel industry. Face greater challenges and opportunities, ABC needs to become faster, and the future, this "fast" will be reflected in every aspect of brand development, create their own "fast" culture, rapid growth in self-realization, while drive the industry's rapid development.
Inadvertently, ABC has been in the industry launched a "fast revolution": a "fast" relative gain time to "fast" to win an absolute market in order to "fast" to win the brand grow, and finally the formation of edge concentration, reached step by step lead. This time, ABC went ahead in the industry, played a leading children's shoes and apparel industry "quick revolution" role.
In June, ABC took the lead in the ancient capital of Xi'an, the brand launched a new conference in spring 2012, became the first children's products industry spring 2012 launch of new brands - such as "fast" winning strategy, a formal declaration of Chinese children shoes development of the brand into the fast lane.
Indeed, the international fashion brand ZARA is a "fast" tactics to achieve success. However, the Chinese children's products industry is set off by this "fast" wave is clearly different from ZARA to quickly supply chain, characterized by fast fashion model: the ABC children's shoes and apparel brand, represented by the "fast", consists mainly of fast-growing, development speed and rapid market response to the three aspects, but the premise of the three mutually protect each other, constitute the development of children's shoes and apparel industry in the new period of the Golden Triangle, the formation of very unique industry development mode.
"Fast" is reflected in the growth of the brand
Reelection in 2010, "China's shoes market share for the first", "Chinese children's clothing market share for the top ten", and 1.477 billion yuan of brand value as the only named "China 500 Most Valuable Brands" list brand of children's products, the industry authority figures, ABC has been in the past three years the growth has created several times, has become one of the leading brand of children's shoes and apparel industry.
In the process of rapid growth, ABC insisted on marketing innovation credit. On the one hand, ABC creatively put forward the "chain to promote the" new marketing model, the system integration of the brand chain, product chain, chain and human chain channels to achieve vertical integration of products to enrich the product system and the terminal format, improved channel profitability. On the other hand, ABC adhering public marketing, adhering to the "careful management love" business philosophy, adhere to the "for love" brand advocates. Such as donors, "House of Love" for the "angel baby" send love; together "Hope Lu," a special fund to co-create "hope to fulfill ABC China" annual charity donation program ... ... through a series of public service activities, and more channel and multi-way communication and in-depth interpretation of ABC "for love" brand culture, in order to achieve a culture of promoting development.
"Fast" in their product development
Product is the brand of foundation, but also the most direct expression of a brand. In the increasingly intense competition in the context of the quarterly's launch has become a highlight of the brand to seize the market, in order to quickly gain a competitive edge, major brands are racking their brains to reduce the development of new products from time to market. However, is not optimistic that our children's shoes and apparel industry is serious homogenization products and become the biggest obstacle to industrial development.
Based on the industry's ills, ABC has continued to enhance its own R & D capabilities, and enhance the strategic level to the survival of the brand: the fashion clothing industry together coalition of South Korea set up a "Korean garment industry base of international cooperation"; in the National Conference on the Standardization footwear, standardization of China's shoes ... ...
For this type of mass consumer goods, shoes and apparel products, the vitality in the market or the quality of the final decision. Greater R & D capabilities, we have a stronger core competitiveness. ABC in spring 2012, two months ahead of release product, no doubt for their years of continuous research and development to enhance the ability of a big parade. At the same time grasp the trend of fast fashion, ABC did not forget the pursuit of high quality, in such a short period of time to provide such a perfect product, which embodies the brand as the industry leader in strength due, and the use of "R & D of the Sword" take the commanding heights of industry capacity.
"Fast" in their response to the market
The only brand to test market the truth. Products onto the market after all, still have to accept the competition, the winner takes the final decision can only - have a good product but suffered a crushing defeat on the market are too numerous. However, the current market environment, our children's industry is not yet mature, emerging market issues. Faced with this situation, who can quickly respond to market changes to develop coping strategies, who will be able to upper hand, and remain invincible.
This is a channel for the king, end the era of winning. Three years ago, ABC shops through a single children's shoes, children's single-product stores, shoes stores, integrated join model, enrich the terminal format, to enhance the channel profits, and fast to build a nationwide sales network. How to really master these areas from production into consumption channels? Significantly advance the ABC new release time.
The main purpose is to further enhance the channel and brand on the market capacity to respond. On the one hand allows the channel according to the specific circumstances of the specific regional markets, the development of flexible order distribution policy, improve channel profitability, in order to fully protect the distributors, retailers benefit. ABC the other hand, can guarantee the fastest in the market feedback, it can really be adjusted according to market development strategy to reduce market risk, to ensure the brand's rapid growth.
Rapid response strategy for the market, ABC vice president of Hai-Yun Xu said: the rise of new sales channels and the formation of the competitive landscape diversity, further exacerbating the competitive children's shoes and apparel industry. Face greater challenges and opportunities, ABC needs to become faster, and the future, this "fast" will be reflected in every aspect of brand development, create their own "fast" culture, rapid growth in self-realization, while drive the industry's rapid development.
Inadvertently, ABC has been in the industry launched a "fast revolution": a "fast" relative gain time to "fast" to win an absolute market in order to "fast" to win the brand grow, and finally the formation of edge concentration, reached step by step lead. This time, ABC went ahead in the industry, played a leading children's shoes and apparel industry "quick revolution" role.
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