Dialysis shoes "renamed hot" behind the development of
It is reported that the current style of shoe was renamed the growing popularity. Part of the shoes that changed the corporate name of the new technology more or less suitable for operation of its own brand name strategy, to some extent contribute to a more comprehensive manner to improve the operation of brand diversification efforts. The recent data show that in the first half Quanzhou Trade and Industry Bureau to change the name of the enterprise has reached 64 a. Can be traced, in the end is what causes some shoe bored change the name?
"Change the name of the shoe brand development for businesses to expand more." Shoe case assessment to industry experts, just as the company had only the production of shoes, is likely to expand as the business cater to clothing. At this point, the original company name was not covered by its scope of business, corporate name change delay. A few years ago, replaced the company name and size of the Chen Tai Industrial Zone, a shoe person in charge of Ms. Wong said that in the garment factory name appears on the packaging was actually a shoe, no matter from what point of view will make people feel uncomfortable . Indeed, in the southern region, through the "change the name," to meet the strategic development of the shoe brand is also increasing.
Since last year, Quanzhou Trade and Industry Bureau received nearly 200 companies to change the registration, of which there are many shoe industry. Most shoes is because diverted, stock change, or for establishment of the Group, the parent company known as the Group name and other reasons to change the name. After all, originally the name directly reflects the shoe industry with its first business, so if the business has changed direction, the best shoe on a change in name, or give people "posing" feeling. For example, wood Linsen Outdoor Products Co., Ltd. is a good typical case. Last year, the Quanzhou to produce "MLS" upscale casual shoes and footwear known Fusheng started the transition to open up outdoor market, and the establishment of an independent "MLS Outdoor Products Co., Ltd.", specializing in outdoor products business area.
However, changing the name of the shoe, the same is also faced with the "fresh start" risk. In this regard, shoe industry, said the decision was renamed when the shoes body should take into account the next 10 years -20 years, the field of shoes enterprises to expand the possibility of whether there are roughly in which direction to go towards other issues. In addition, change font and logo design, the shoes should also seize the essence of its brand development, characteristics and creative, definition of consumers to buy the brand of psychological motivation, the image of the shoe 'reside' in the customer's memory.
Indeed, changing the behavior behind the shoe based on its philosophy, strategic direction taken by the adjustment, will inevitably bring some risks, the shoe must be prepared to make the new name not only inherited the original name of the foundation, and it helps the next step development. Also note that, once the replacement of the famous shoe name, pre-publicity investment may go down the drain. So, unless a last resort, put a lot of money to advertise the brand shoe, it is best not easily change the font size.
It is reported that the current style of shoe was renamed the growing popularity. Part of the shoes that changed the corporate name of the new technology more or less suitable for operation of its own brand name strategy, to some extent contribute to a more comprehensive manner to improve the operation of brand diversification efforts. The recent data show that in the first half Quanzhou Trade and Industry Bureau to change the name of the enterprise has reached 64 a. Can be traced, in the end is what causes some shoe bored change the name?
"Change the name of the shoe brand development for businesses to expand more." Shoe case assessment to industry experts, just as the company had only the production of shoes, is likely to expand as the business cater to clothing. At this point, the original company name was not covered by its scope of business, corporate name change delay. A few years ago, replaced the company name and size of the Chen Tai Industrial Zone, a shoe person in charge of Ms. Wong said that in the garment factory name appears on the packaging was actually a shoe, no matter from what point of view will make people feel uncomfortable . Indeed, in the southern region, through the "change the name," to meet the strategic development of the shoe brand is also increasing.
Since last year, Quanzhou Trade and Industry Bureau received nearly 200 companies to change the registration, of which there are many shoe industry. Most shoes is because diverted, stock change, or for establishment of the Group, the parent company known as the Group name and other reasons to change the name. After all, originally the name directly reflects the shoe industry with its first business, so if the business has changed direction, the best shoe on a change in name, or give people "posing" feeling. For example, wood Linsen Outdoor Products Co., Ltd. is a good typical case. Last year, the Quanzhou to produce "MLS" upscale casual shoes and footwear known Fusheng started the transition to open up outdoor market, and the establishment of an independent "MLS Outdoor Products Co., Ltd.", specializing in outdoor products business area.
However, changing the name of the shoe, the same is also faced with the "fresh start" risk. In this regard, shoe industry, said the decision was renamed when the shoes body should take into account the next 10 years -20 years, the field of shoes enterprises to expand the possibility of whether there are roughly in which direction to go towards other issues. In addition, change font and logo design, the shoes should also seize the essence of its brand development, characteristics and creative, definition of consumers to buy the brand of psychological motivation, the image of the shoe 'reside' in the customer's memory.
Indeed, changing the behavior behind the shoe based on its philosophy, strategic direction taken by the adjustment, will inevitably bring some risks, the shoe must be prepared to make the new name not only inherited the original name of the foundation, and it helps the next step development. Also note that, once the replacement of the famous shoe name, pre-publicity investment may go down the drain. So, unless a last resort, put a lot of money to advertise the brand shoe, it is best not easily change the font size.
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