From the "pass rate" China shoe business ecosystem perspective
] "Da Vinci" incident, the mass consumer psychology degree reversal occurred almost certain to be questioned. In our "fake foreign brand" they hate, and lack of supervision of the relevant departments of the bitter, we are not what we have to reflect the business environment is not a problem?
For example, according to Xinhua News Agency reported in April this year, China's food exports for several years in the passing rate of 99.8%, while domestic sales of food, but only about 90% pass rate (I think 90% is too optimistic), why is there such situation? the one hand, of course, is the absence of regulatory functions; other hand, the domestic enterprises, the "globalization" concept does not seem too much to understand, not the domestic market as part of the global market, it there will be two standards, even at the expense of "Made in China" overall reputation.
Take shoe industry, on the one hand, we have the ability to "ADIDAS" "NIKE" and other international big contract, and the other hand, "Made in China" in everyone's mind, almost the same as cheap commodity. In this context, we can easily understand why so many foreign shoe willing to register the name in the Western style, to go abroad put a "foreign vest," and even spared no expense to the acquisition of foreign brands. Only one reason, that is "Made in China" lack of support for the business ecosystem, "high-end brand" convincing enough, but "foreign brand" means to love and hate the brand premium local brands and high added value.
There is no doubt that with the continued strengthening of the level of information, consumers are bound to have more foreign brands to understand and re-cognition, and the "Da Vinci" event just as the fuse of the role of consumer attitudes to people the process of change accelerated a little bit. In my opinion, from this point of view, this is a good thing.
For sitting in the shoe industry change, I still adhere to this view: "Made in China" to give us a new image, companies must first have "global" view only "Made in China" has been the overall image everyone's approval, the local brands in order to obtain greater recognition. Secondly, any enterprise to understand, of course, need to build the brand marketing and advertising at the level of creativity, but the mentality of excellence, the pursuit of perfection in every detail, this is the foundation.
In addition, we urgently appeal to the relevant industry standards and regulatory responsibility of the relevant departments to perfect the system, and gave everyone a healthy business eco-
] "Da Vinci" incident, the mass consumer psychology degree reversal occurred almost certain to be questioned. In our "fake foreign brand" they hate, and lack of supervision of the relevant departments of the bitter, we are not what we have to reflect the business environment is not a problem?
For example, according to Xinhua News Agency reported in April this year, China's food exports for several years in the passing rate of 99.8%, while domestic sales of food, but only about 90% pass rate (I think 90% is too optimistic), why is there such situation? the one hand, of course, is the absence of regulatory functions; other hand, the domestic enterprises, the "globalization" concept does not seem too much to understand, not the domestic market as part of the global market, it there will be two standards, even at the expense of "Made in China" overall reputation.
Take shoe industry, on the one hand, we have the ability to "ADIDAS" "NIKE" and other international big contract, and the other hand, "Made in China" in everyone's mind, almost the same as cheap commodity. In this context, we can easily understand why so many foreign shoe willing to register the name in the Western style, to go abroad put a "foreign vest," and even spared no expense to the acquisition of foreign brands. Only one reason, that is "Made in China" lack of support for the business ecosystem, "high-end brand" convincing enough, but "foreign brand" means to love and hate the brand premium local brands and high added value.
There is no doubt that with the continued strengthening of the level of information, consumers are bound to have more foreign brands to understand and re-cognition, and the "Da Vinci" event just as the fuse of the role of consumer attitudes to people the process of change accelerated a little bit. In my opinion, from this point of view, this is a good thing.
For sitting in the shoe industry change, I still adhere to this view: "Made in China" to give us a new image, companies must first have "global" view only "Made in China" has been the overall image everyone's approval, the local brands in order to obtain greater recognition. Secondly, any enterprise to understand, of course, need to build the brand marketing and advertising at the level of creativity, but the mentality of excellence, the pursuit of perfection in every detail, this is the foundation.
In addition, we urgently appeal to the relevant industry standards and regulatory responsibility of the relevant departments to perfect the system, and gave everyone a healthy business eco-
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