Jordan Sports: cottage king and his son the name as a trademark registered by players
Commission announced on 21 November evening, the board issuance examination committee is scheduled for November 25 to consider Jordan Sports Inc. starting applications. Jordan's main business of sports shoes, sports apparel and sports accessories design, production and sales. Company intends to issue 11,250 shares, representing total issued share capital of 20%.
If Jordan had a successful sports will, then no doubt will become the first A-share only real sports stocks. But on Jordan sports, I believe that many consumers or investors have a confusing problem that started this in Jinjiang, Fujian, sporting goods companies and the U.S. star Michael Jordan in the end What is the relationship? And Nike's Air Jordan ever had cooperation? In this paper, Jordan opened for you Secret History of the development of sports brands.
The Jordan and Africa Bi Qiaodan
Jordan, the sports brand, born in 1984, Jinjiang City, Fujian Province, Chen Dai stream, is a native of Chinese children. Jordan Sports was founded in 1984 by the Jinjiang County of Fujian Plant Chendai daily stream evolved, spawned at the company's actual control of the old-old, Jordan is now the actual physical control of people Dingguo Xiong's father. Then introduced dinga Fang, Ding Jiatai, Yang Xueying three new shareholders, which is also governed Ding Ding Guoxiong wife and mother of two brothers, set up a restructuring Fujian Jordan. December 22, 2009, the overall change to Jordan Co., Ltd. Fujian, which is today Jordan sports.
The company is currently used in sports apparel brand, "Jordan", "QIAODAN" word mark and trademark is the company's graphic April 16, 2002 registration. Therefore we can say, Jordan is an avid sports domestic brands, but also a typical family business.
As for the company's main product trademark "Jordan" and the American former professional basketball player "Michael Jordan •" confusing, the company explains, the company and Michael Jordan • there is no business relationship, nor has its corporate image for the product publicity. "Jordan" as a common foreign surname, does not have a specific nature.
In addition, the company has repeatedly stressed that the establishment of many years has been to build China's national sports brand as the goal, and in 2009, "Jordan" trademark was identified as Chinese text of "Famous Brand", however, puzzling is why the company while efforts to disassociate and "Michael Jordan •" relationship, but will "• Michael Jordan," the two son's name also registered it? In this regard, the company's publicity materials and did not make any explanation.
Shenzhen TV financial commentators TANG Wen-sheng said the registration "Jordan" trademark even, and also his son's name people registered as trademarks, which is too much. On one hand, consumers mistakenly believe that "Jordan" is Nike's for the "Michael Jordan" to create the Chinese version of the brand, on the one hand in the application materials and efforts to portray itself as a national brand image. Not only justified from a moral level, from the company point of view, the lack of good faith is not promising.
But other people happy is that in 2011 the company invited to the NBA Houston Rockets star Chuck • Hayes (Chuck Hayes) as the spokesperson, and finally "• Michael Jordan," pull up some relationships.
"Nike" bitter
According to the State Administration for Industry and Trademark Office's Trademark China Trademark query results and query, Nike currently has pending with the United States and former professional basketball player "• Michael Jordan"-related trademarks are as follows:
Nike "Jordan" trademark applications of
As can be seen from the table, for the real American former professional basketball star with "• Michael Jordan" Nike, in 2008, the application "• Michael Jordan", the state is "the application (review denied)" .
We found two of Jordan's trade mark to be a contrast, and prompt consumers to buy domestic products be sure to look for the athletes form.
Jordan Sports
Nike
For international brands Nike, Jordan sports have been on eight defensive trademark dispute, but rejected by the Trademark Office, Nike has not put forward even after the administrative proceedings. For international brands such as Nike, this incident is only the brand in China, one of many struggling with trademark disputes, and a large number of cottage version of the rampant counterfeit brands in China, but also to the foreigners headache.
In this regard, China International Trade Promotion Committee, Wang Chuan Patent and Trademark Office an agent of foreign brands that their negligence is the reason. Foreign brands in the country often infringement and disputes, the main reason is that they often think they are well-known trademark, registered in China ignored. While China is the first-to-follow principles, so they are often registered trademark, also drilled some domestic enterprises legal loopholes.
The "Trademark Law" Article XIII: "the same or similar goods on the application for registration of a trademark is to copy, imitation or translation of another person is not well-known trademarks registered in China, easily lead to confusion, refuse to register and banned. Not the same similar goods or not to apply for registration of the trademark is to copy, imitation or turned Ze others have well-known trademarks registered in China, to mislead the public, resulting in the well-known trademark interests may be damaged, refuse to register and banned. "
The company insisted, though, and Nike's product in the market segments overlap, but does not form a direct business and market competition. The company "Jordan" brand with Nike "Air Jordan" brand high degree of resolution, under normal circumstances the consumer can be clearly identified.
In this regard, China International Trade Promotion Committee, Wang Chuan Patent and Trademark Office an agent that, from a consumer perspective, the difference between the trade mark's function is the source of goods. If the trademark constitutes trademark with other similar, is that consumers will mistake the trademark, or other form misconception that the brand counterfeiting of trademarks with associated relationships.
Materials in the risk of prompt reporting part, wrote: "the issuer's brand, registered trademarks, product sales of the issuer is an important part of the current though the issuer has taken a variety of ways to best protect the company's brands and registered trademarks, but the issuer can not ensure that future violations of the issuer is not a registered trademark of the brand and event. Once these events occur, the issuer will make objections or trademark infringement litigation to protect the issuer's brand and trademarks. "
Shenzhen TV financial commentators TANG Wen-sheng said that this is the obvious double standard.
In fact, the brand started for the cottage is, frankly admitted that he is not brilliant history may be a never move past the ridge. In fact, we are not demanding enterprises in the development process to take some of the alternative method, but when the company developed to a certain extent, how to cleanse original sin, in good faith is most important to consumers. The casting is a long-term brand and arduous task, if the fraud and plagiarism are not ashamed, anti-thought-wing, under the banner of national brand name development loophole, then such a lack of integrity of the brand based on how
Commission announced on 21 November evening, the board issuance examination committee is scheduled for November 25 to consider Jordan Sports Inc. starting applications. Jordan's main business of sports shoes, sports apparel and sports accessories design, production and sales. Company intends to issue 11,250 shares, representing total issued share capital of 20%.
If Jordan had a successful sports will, then no doubt will become the first A-share only real sports stocks. But on Jordan sports, I believe that many consumers or investors have a confusing problem that started this in Jinjiang, Fujian, sporting goods companies and the U.S. star Michael Jordan in the end What is the relationship? And Nike's Air Jordan ever had cooperation? In this paper, Jordan opened for you Secret History of the development of sports brands.
The Jordan and Africa Bi Qiaodan
Jordan, the sports brand, born in 1984, Jinjiang City, Fujian Province, Chen Dai stream, is a native of Chinese children. Jordan Sports was founded in 1984 by the Jinjiang County of Fujian Plant Chendai daily stream evolved, spawned at the company's actual control of the old-old, Jordan is now the actual physical control of people Dingguo Xiong's father. Then introduced dinga Fang, Ding Jiatai, Yang Xueying three new shareholders, which is also governed Ding Ding Guoxiong wife and mother of two brothers, set up a restructuring Fujian Jordan. December 22, 2009, the overall change to Jordan Co., Ltd. Fujian, which is today Jordan sports.
The company is currently used in sports apparel brand, "Jordan", "QIAODAN" word mark and trademark is the company's graphic April 16, 2002 registration. Therefore we can say, Jordan is an avid sports domestic brands, but also a typical family business.
As for the company's main product trademark "Jordan" and the American former professional basketball player "Michael Jordan •" confusing, the company explains, the company and Michael Jordan • there is no business relationship, nor has its corporate image for the product publicity. "Jordan" as a common foreign surname, does not have a specific nature.
In addition, the company has repeatedly stressed that the establishment of many years has been to build China's national sports brand as the goal, and in 2009, "Jordan" trademark was identified as Chinese text of "Famous Brand", however, puzzling is why the company while efforts to disassociate and "Michael Jordan •" relationship, but will "• Michael Jordan," the two son's name also registered it? In this regard, the company's publicity materials and did not make any explanation.
Shenzhen TV financial commentators TANG Wen-sheng said the registration "Jordan" trademark even, and also his son's name people registered as trademarks, which is too much. On one hand, consumers mistakenly believe that "Jordan" is Nike's for the "Michael Jordan" to create the Chinese version of the brand, on the one hand in the application materials and efforts to portray itself as a national brand image. Not only justified from a moral level, from the company point of view, the lack of good faith is not promising.
But other people happy is that in 2011 the company invited to the NBA Houston Rockets star Chuck • Hayes (Chuck Hayes) as the spokesperson, and finally "• Michael Jordan," pull up some relationships.
"Nike" bitter
According to the State Administration for Industry and Trademark Office's Trademark China Trademark query results and query, Nike currently has pending with the United States and former professional basketball player "• Michael Jordan"-related trademarks are as follows:
Nike "Jordan" trademark applications of
As can be seen from the table, for the real American former professional basketball star with "• Michael Jordan" Nike, in 2008, the application "• Michael Jordan", the state is "the application (review denied)" .
We found two of Jordan's trade mark to be a contrast, and prompt consumers to buy domestic products be sure to look for the athletes form.
Jordan Sports
Nike
For international brands Nike, Jordan sports have been on eight defensive trademark dispute, but rejected by the Trademark Office, Nike has not put forward even after the administrative proceedings. For international brands such as Nike, this incident is only the brand in China, one of many struggling with trademark disputes, and a large number of cottage version of the rampant counterfeit brands in China, but also to the foreigners headache.
In this regard, China International Trade Promotion Committee, Wang Chuan Patent and Trademark Office an agent of foreign brands that their negligence is the reason. Foreign brands in the country often infringement and disputes, the main reason is that they often think they are well-known trademark, registered in China ignored. While China is the first-to-follow principles, so they are often registered trademark, also drilled some domestic enterprises legal loopholes.
The "Trademark Law" Article XIII: "the same or similar goods on the application for registration of a trademark is to copy, imitation or translation of another person is not well-known trademarks registered in China, easily lead to confusion, refuse to register and banned. Not the same similar goods or not to apply for registration of the trademark is to copy, imitation or turned Ze others have well-known trademarks registered in China, to mislead the public, resulting in the well-known trademark interests may be damaged, refuse to register and banned. "
The company insisted, though, and Nike's product in the market segments overlap, but does not form a direct business and market competition. The company "Jordan" brand with Nike "Air Jordan" brand high degree of resolution, under normal circumstances the consumer can be clearly identified.
In this regard, China International Trade Promotion Committee, Wang Chuan Patent and Trademark Office an agent that, from a consumer perspective, the difference between the trade mark's function is the source of goods. If the trademark constitutes trademark with other similar, is that consumers will mistake the trademark, or other form misconception that the brand counterfeiting of trademarks with associated relationships.
Materials in the risk of prompt reporting part, wrote: "the issuer's brand, registered trademarks, product sales of the issuer is an important part of the current though the issuer has taken a variety of ways to best protect the company's brands and registered trademarks, but the issuer can not ensure that future violations of the issuer is not a registered trademark of the brand and event. Once these events occur, the issuer will make objections or trademark infringement litigation to protect the issuer's brand and trademarks. "
Shenzhen TV financial commentators TANG Wen-sheng said that this is the obvious double standard.
In fact, the brand started for the cottage is, frankly admitted that he is not brilliant history may be a never move past the ridge. In fact, we are not demanding enterprises in the development process to take some of the alternative method, but when the company developed to a certain extent, how to cleanse original sin, in good faith is most important to consumers. The casting is a long-term brand and arduous task, if the fraud and plagiarism are not ashamed, anti-thought-wing, under the banner of national brand name development loophole, then such a lack of integrity of the brand based on how
RSS Feed