Mobile Marketing: beyond the "personal" more "intimate"
Some years ago, it has been such a feeling, "life has been completely without a mobile phone" a few years later, feeling remains the same, but the connotation and extension Nike air max pas cher has become enriched. Mobile communication is no longer just people to the Internet tools, the upgrade version of the mobile life, more like air max pas cher a ubiquitous mobile Internet space, with its timely and convenient manner, application services enrich everyday communication has become the center of people's entertainment, life and work, and even marketing, are in close contact with it, it is no longer just consumers of information, has become this era of information producers.
According to CTR survey found that 83% of handheld users recognize, the phone has become the most essential necessities of life, 57% indicated that they had to develop mobile phones and other mobile terminals used to access the Internet, every day people access the Internet through handheld terminals In accounting for 41% of mobile phone users. 40% of mobile phone users recognize the mobile Internet has changed their way of life, work to change the ratio is as high as 57%. As the "wet market" mentioned in the preamble, whether you like it or not, changes are coming around the growing number of mobile phones and mobile Internet users to enrich the number of applications and media fragmentation, the time trend to mobile phone represented by the value of mobile intelligent terminal will be the media magnify the value of mobile marketing will also be wind and water.
Yu Wang, senior vice president of Communications percent, said: "the next two to three years or a shorter time, consumers get the brand and product information channels and means, will be a revolutionary change, mobile applications, rich media will allow the cloud terminal access under the contacts become mainstream information channels, around the mobile user experience and to do integrated marketing, will also be close to the value of the phone directly into the user's intimate experience. "
Here, and essays to explore the mobile internet and application of advanced technology from how "personal" to do "intimate", so advertising and marketing from the "objectionable interference" and become "intimacy" of.
LBS: Location-based services, business services experience on your side
Speaking of LBS (location-based services), we can not talk about the current business model is very hot - O2O, "
This online Showmanship, clearing, line consumer services business model, and the best combination of location-based services, not only to allow consumers to feel more intimate side of the business from the service, but also to explore the commercial value of a LBS important convergence point. "Yu-above that for example, Starbucks launched seven major cities in the nation's Mobile Pour location-based services, users need only a good choice on the phone and order coffee, Starbucks coffee distribution marching member of the pedal will be based on your location of the coffee delivered to your hands. In addition, in the United States, Sparkle platform Cellfire mobile coupon application to the location where the user, the store is participating in activities at a coupon to take the initiative to send a short form of MMS to your phone, you can get a discount during checkout to produce. This initiative together with the heart of the discount services will quietly wake up your desire to buy, will not appear on the shopping list of items in the shopping cart it? must answer is affirmative of. "play location-based service features will be at your side to push valuable information in a timely manner to the consumer, intimate reminder not only does not make them feel disgusted, but the brand can be a good experience the warmth and service value, stimulation impulse purchase, promote sales, to narrow the distance between brands and consumers. "
Rest assured that go, Starbucks and distribution staff will find you
Two-dimensional code: save time, so order quickly generate
"Two-dimensional code", surely we are not familiar, the black matrix pattern of small squares, just a beat easily by hand, often can bring you unexpected wealth of information. For example, recently in the microblogging spread widely famous Victoria's Secret lingerie brand to do a great range of children's outdoor advertising, chest covered in the model two-dimensional code, ad copy is plainly full of temptations - "Reveal Lily's secret ", so that you can not wait to pick up the phone urgently take two-dimensional code, the original two-dimensional code followed by Victoria's Secret lingerie, something like the slogan said," than the skin more sexy. " By understanding this interaction in the form of products than hanging in the windows of the underwear, is not it look more "sexy mystery" mean?
Billboard is not the same sexy, very temptation? Quickly opened Lily's secrets
In addition, in Korea, the retail giant Tesco (Tesco) in the bustling subway station launched a "mobile supermarket", consumers can quickly scan to buy needed goods. Night, when they returned home, these goods have already served, with the move, Tesco quickly become Korea's leader in online retail business. And this is also for the domestic marketing of a comprehensive shopping website "One store," the study, in Beijing and Shanghai's subway and bus stations for small-scale promotion, but subject to the domestic mobile phone users to use online shopping for mobile phones situation is not high, and the two-dimensional code reader is not uniform and other defects, presumably as a true marketing effectiveness and Tesco not so good. "But of course, it is the future of a consumer shopping trends, mobile Internet will bring you an unprecedented spending without borders, 'gently scan, a key under a single' mobile shopping just open the road." Yu Wang said.
AR: accurate matching requirements, enhance the consumer experience
Heard of AR (Augmented Reality) it? Perhaps you would shake his head, but if asked have not read the cartoon, I think no one will know of. In fact, relatively complete virtual animation, AR is a technology overlay can be combined with virtual real-life scenarios, in order to allow users to get more information more intuitive means, no doubt, than the pure animation, it takes the time and costs are less, but will feel real good experience. Today, many international well-known foreign brands, like Nike, Converse, Tissot and Zoff augmented reality glasses, and so launched the service in order to compensate users online browsing product trial can not be informed of the specific effects of the defect.
Recently, the Swedish home store Ikea has introduced a custom client for iphone APP, download this APP, and choose from like home, open the camera, you can see the product "real" to display real home effect, no doubt, it solved the problem of home buyers match the room's furniture on display, style and size and other issues. "AR technology for the greatest contribution of brand marketing than reality overlay allows users to intuitively understand the product / brand fit, thereby accelerating the generation of purchase decisions, which works well for e-commerce marketing. This extraordinary experience with the marketing form in the present point of view is also a good publicity stunt, the character experiences tend to attract more curious and active dissemination of consumer participation, to expand the influence of marketing activities. "percentage Communications Yu-said.
The chair is empty, but the background of the house is real, like this is not no need to worry about something inappropriate bought it?
APP: building a bridge between the brand straight to the minds of consumers
Zhang percentage Communications CEO to move even in the recent past has said the developer conference, APP is an active factor in the mobile Internet, mobile Internet industry, fresh blood, it is mobile and integrated marketing services in the core elements, it is the convergence of mobile Internet means of advanced technology and a platform to promote, but also the brand and consumer interaction barrier, a bridge. Now many of the brands, especially electricity business brands, such as Taobao, Eslite, Dangdang and so have launched their own mobile client, selling products as supplementary channels, effectively covering people shopping fragmentation time, order inquiries and other needs. On the other hand, the use of APP to do a few cases of brand marketing. Such as Germany's top watch brand Glashütte the powerful "log watch" transplanted into the iPhone, released the brand's first APP --- Senator Diary (Log), copy the log watch "30 days pre-alarm "function, while the world's top watch brand Jaeger-LeCoultre Jaeger-LeCoultre is called My Reverso development of APP, one of the" courses "link is particularly interesting, people can experience the interactive features through the touch stone setting, polishing, grinding and other processes, You can also demo the corresponding game, such as diamond jewelry watches, watch installation manual for the pointer, so that you can better experience the brand, content and process.
Here, the subject of particularly praised the APP in 2010, Durex marketing than joint Iphone launch of the "Hood." It demands to abandon the sake of discussion, from "threatening" point of view to let people know these products do not lead to "serious" consequences, simply put, is to be used to rub rub two IPhone, Durex will be able to rub out a baby, the baby very annoying, it will wake up crying in the middle of the night to drink milk or changing diapers, I do not know Shashi Hou will cry to coax and other dignitaries. Stand how to do? Uninstall? Not so easy, you have to buy Durex, and then scan the above two-dimensional code, start Baby anti-disturb mode, to end this life. This bundled by APP, driven by interest, so that consumers appreciate the product more effectively to bring their purchase and experience of the benefits, so that products more sales force, more communicative power of the brand.
the trouble should end it, hate the "Durex baby" is urging its products do you consume
In fact, more of these good practices, but also well in line with the DCCI Internet Data Center recently released 2.0 + all-digital era of mobile Internet users to contact consumer model SICAS. The so-called SICAS model, namely: Sense-Interest & Interactive-Connect & Communicate-Action-Share (brand and user perception of each other - and the formation of an interest in interaction - to establish contacts and interactive communication - to buy - experience and sharing). In SICAS ecology, we can see, through a distributed, multi-touch, the brand, create a dynamic between business and user-aware network (Sense Network) is very important. "We each customer's unique personality and cheer, so we are more concerned about user behavior around their psychological needs and product / brand features to provide more creative and innovative mobile integrated marketing program, so that at every step, the percentage Communications air max 360 service is different from other marketing agencies where the characteristics. "Communications Yu-percentile at the end said.
http://yanghuaiyu.livejournal.com/
Some years ago, it has been such a feeling, "life has been completely without a mobile phone" a few years later, feeling remains the same, but the connotation and extension Nike air max pas cher has become enriched. Mobile communication is no longer just people to the Internet tools, the upgrade version of the mobile life, more like air max pas cher a ubiquitous mobile Internet space, with its timely and convenient manner, application services enrich everyday communication has become the center of people's entertainment, life and work, and even marketing, are in close contact with it, it is no longer just consumers of information, has become this era of information producers.
According to CTR survey found that 83% of handheld users recognize, the phone has become the most essential necessities of life, 57% indicated that they had to develop mobile phones and other mobile terminals used to access the Internet, every day people access the Internet through handheld terminals In accounting for 41% of mobile phone users. 40% of mobile phone users recognize the mobile Internet has changed their way of life, work to change the ratio is as high as 57%. As the "wet market" mentioned in the preamble, whether you like it or not, changes are coming around the growing number of mobile phones and mobile Internet users to enrich the number of applications and media fragmentation, the time trend to mobile phone represented by the value of mobile intelligent terminal will be the media magnify the value of mobile marketing will also be wind and water.
Yu Wang, senior vice president of Communications percent, said: "the next two to three years or a shorter time, consumers get the brand and product information channels and means, will be a revolutionary change, mobile applications, rich media will allow the cloud terminal access under the contacts become mainstream information channels, around the mobile user experience and to do integrated marketing, will also be close to the value of the phone directly into the user's intimate experience. "
Here, and essays to explore the mobile internet and application of advanced technology from how "personal" to do "intimate", so advertising and marketing from the "objectionable interference" and become "intimacy" of.
LBS: Location-based services, business services experience on your side
Speaking of LBS (location-based services), we can not talk about the current business model is very hot - O2O, "
This online Showmanship, clearing, line consumer services business model, and the best combination of location-based services, not only to allow consumers to feel more intimate side of the business from the service, but also to explore the commercial value of a LBS important convergence point. "Yu-above that for example, Starbucks launched seven major cities in the nation's Mobile Pour location-based services, users need only a good choice on the phone and order coffee, Starbucks coffee distribution marching member of the pedal will be based on your location of the coffee delivered to your hands. In addition, in the United States, Sparkle platform Cellfire mobile coupon application to the location where the user, the store is participating in activities at a coupon to take the initiative to send a short form of MMS to your phone, you can get a discount during checkout to produce. This initiative together with the heart of the discount services will quietly wake up your desire to buy, will not appear on the shopping list of items in the shopping cart it? must answer is affirmative of. "play location-based service features will be at your side to push valuable information in a timely manner to the consumer, intimate reminder not only does not make them feel disgusted, but the brand can be a good experience the warmth and service value, stimulation impulse purchase, promote sales, to narrow the distance between brands and consumers. "
Rest assured that go, Starbucks and distribution staff will find you
Two-dimensional code: save time, so order quickly generate
"Two-dimensional code", surely we are not familiar, the black matrix pattern of small squares, just a beat easily by hand, often can bring you unexpected wealth of information. For example, recently in the microblogging spread widely famous Victoria's Secret lingerie brand to do a great range of children's outdoor advertising, chest covered in the model two-dimensional code, ad copy is plainly full of temptations - "Reveal Lily's secret ", so that you can not wait to pick up the phone urgently take two-dimensional code, the original two-dimensional code followed by Victoria's Secret lingerie, something like the slogan said," than the skin more sexy. " By understanding this interaction in the form of products than hanging in the windows of the underwear, is not it look more "sexy mystery" mean?
Billboard is not the same sexy, very temptation? Quickly opened Lily's secrets
In addition, in Korea, the retail giant Tesco (Tesco) in the bustling subway station launched a "mobile supermarket", consumers can quickly scan to buy needed goods. Night, when they returned home, these goods have already served, with the move, Tesco quickly become Korea's leader in online retail business. And this is also for the domestic marketing of a comprehensive shopping website "One store," the study, in Beijing and Shanghai's subway and bus stations for small-scale promotion, but subject to the domestic mobile phone users to use online shopping for mobile phones situation is not high, and the two-dimensional code reader is not uniform and other defects, presumably as a true marketing effectiveness and Tesco not so good. "But of course, it is the future of a consumer shopping trends, mobile Internet will bring you an unprecedented spending without borders, 'gently scan, a key under a single' mobile shopping just open the road." Yu Wang said.
AR: accurate matching requirements, enhance the consumer experience
Heard of AR (Augmented Reality) it? Perhaps you would shake his head, but if asked have not read the cartoon, I think no one will know of. In fact, relatively complete virtual animation, AR is a technology overlay can be combined with virtual real-life scenarios, in order to allow users to get more information more intuitive means, no doubt, than the pure animation, it takes the time and costs are less, but will feel real good experience. Today, many international well-known foreign brands, like Nike, Converse, Tissot and Zoff augmented reality glasses, and so launched the service in order to compensate users online browsing product trial can not be informed of the specific effects of the defect.
Recently, the Swedish home store Ikea has introduced a custom client for iphone APP, download this APP, and choose from like home, open the camera, you can see the product "real" to display real home effect, no doubt, it solved the problem of home buyers match the room's furniture on display, style and size and other issues. "AR technology for the greatest contribution of brand marketing than reality overlay allows users to intuitively understand the product / brand fit, thereby accelerating the generation of purchase decisions, which works well for e-commerce marketing. This extraordinary experience with the marketing form in the present point of view is also a good publicity stunt, the character experiences tend to attract more curious and active dissemination of consumer participation, to expand the influence of marketing activities. "percentage Communications Yu-said.
The chair is empty, but the background of the house is real, like this is not no need to worry about something inappropriate bought it?
APP: building a bridge between the brand straight to the minds of consumers
Zhang percentage Communications CEO to move even in the recent past has said the developer conference, APP is an active factor in the mobile Internet, mobile Internet industry, fresh blood, it is mobile and integrated marketing services in the core elements, it is the convergence of mobile Internet means of advanced technology and a platform to promote, but also the brand and consumer interaction barrier, a bridge. Now many of the brands, especially electricity business brands, such as Taobao, Eslite, Dangdang and so have launched their own mobile client, selling products as supplementary channels, effectively covering people shopping fragmentation time, order inquiries and other needs. On the other hand, the use of APP to do a few cases of brand marketing. Such as Germany's top watch brand Glashütte the powerful "log watch" transplanted into the iPhone, released the brand's first APP --- Senator Diary (Log), copy the log watch "30 days pre-alarm "function, while the world's top watch brand Jaeger-LeCoultre Jaeger-LeCoultre is called My Reverso development of APP, one of the" courses "link is particularly interesting, people can experience the interactive features through the touch stone setting, polishing, grinding and other processes, You can also demo the corresponding game, such as diamond jewelry watches, watch installation manual for the pointer, so that you can better experience the brand, content and process.
Here, the subject of particularly praised the APP in 2010, Durex marketing than joint Iphone launch of the "Hood." It demands to abandon the sake of discussion, from "threatening" point of view to let people know these products do not lead to "serious" consequences, simply put, is to be used to rub rub two IPhone, Durex will be able to rub out a baby, the baby very annoying, it will wake up crying in the middle of the night to drink milk or changing diapers, I do not know Shashi Hou will cry to coax and other dignitaries. Stand how to do? Uninstall? Not so easy, you have to buy Durex, and then scan the above two-dimensional code, start Baby anti-disturb mode, to end this life. This bundled by APP, driven by interest, so that consumers appreciate the product more effectively to bring their purchase and experience of the benefits, so that products more sales force, more communicative power of the brand.
the trouble should end it, hate the "Durex baby" is urging its products do you consume
In fact, more of these good practices, but also well in line with the DCCI Internet Data Center recently released 2.0 + all-digital era of mobile Internet users to contact consumer model SICAS. The so-called SICAS model, namely: Sense-Interest & Interactive-Connect & Communicate-Action-Share (brand and user perception of each other - and the formation of an interest in interaction - to establish contacts and interactive communication - to buy - experience and sharing). In SICAS ecology, we can see, through a distributed, multi-touch, the brand, create a dynamic between business and user-aware network (Sense Network) is very important. "We each customer's unique personality and cheer, so we are more concerned about user behavior around their psychological needs and product / brand features to provide more creative and innovative mobile integrated marketing program, so that at every step, the percentage Communications air max 360 service is different from other marketing agencies where the characteristics. "Communications Yu-percentile at the end said.
http://yanghuaiyu.livejournal.com/
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