Nike in China will increase investment in large-scale urban development to the second and third line
Nike Brand President Charlie Denson said the 11 in Shanghai, Nike will continue to "massive increase" investment in China in order to achieve the 2015 goal of doubling sales in China.
Denson told Xinhua News Agency reporters an exclusive interview that although the U.S. and European economic outlook is not optimistic, but Nike does not worry too much this will affect the business, emerging markets provide a sufficient impetus for its development.
"Obviously, we will continue to aggressively increase investments in China for what has been achieved, we are very excited." He said.
This year is the 30th anniversary of Nike into the Chinese market. The world's largest sporting goods manufacturing business for 26 years to achieve sales of $ 1 billion in China, but only took four years to double that number. Today, the Chinese market has accounted for its global market share of 8% to 9%, as Nike's largest overseas market.
Currently, Nike has retail stores in China over 7000. Denson said the company will be more Chinese in the second and third tier cities in the shop, and "marching to the west." Nike will be on the Asia Pacific headquarters in Shanghai, the news, he did not disclose further details. However, he stressed that the company will hire more local staff and expanding office space.
As of the end of August the latest quarterly bulletin, Nike's net profit rose 15 percent to 6.45 billion U.S. dollars; sales $ 6.08 billion, an increase of 18%. Last fiscal year, Nike sales in the U.S. market was 75.8 billion U.S. dollars, followed by the Chinese market to 20.6 billion U.S. dollars.
Despite strong sales, but Nike also had to face high cotton prices and labor costs brought about new challenges. Danson said that cotton prices have seasonal factors, will gradually calm down.
On China's rising labor costs will lead Nike to manufacturing to cheaper countries, he said, Nike global manufacturing strategy in China still occupies an important position.
"From a global trade, labor market, China still has a very rich resource, we in China's large-scale production will continue." He said.
http://yanghuaiyu.livejournal.com/
Nike Brand President Charlie Denson said the 11 in Shanghai, Nike will continue to "massive increase" investment in China in order to achieve the 2015 goal of doubling sales in China.
Denson told Xinhua News Agency reporters an exclusive interview that although the U.S. and European economic outlook is not optimistic, but Nike does not worry too much this will affect the business, emerging markets provide a sufficient impetus for its development.
"Obviously, we will continue to aggressively increase investments in China for what has been achieved, we are very excited." He said.
This year is the 30th anniversary of Nike into the Chinese market. The world's largest sporting goods manufacturing business for 26 years to achieve sales of $ 1 billion in China, but only took four years to double that number. Today, the Chinese market has accounted for its global market share of 8% to 9%, as Nike's largest overseas market.
Currently, Nike has retail stores in China over 7000. Denson said the company will be more Chinese in the second and third tier cities in the shop, and "marching to the west." Nike will be on the Asia Pacific headquarters in Shanghai, the news, he did not disclose further details. However, he stressed that the company will hire more local staff and expanding office space.
As of the end of August the latest quarterly bulletin, Nike's net profit rose 15 percent to 6.45 billion U.S. dollars; sales $ 6.08 billion, an increase of 18%. Last fiscal year, Nike sales in the U.S. market was 75.8 billion U.S. dollars, followed by the Chinese market to 20.6 billion U.S. dollars.
Despite strong sales, but Nike also had to face high cotton prices and labor costs brought about new challenges. Danson said that cotton prices have seasonal factors, will gradually calm down.
On China's rising labor costs will lead Nike to manufacturing to cheaper countries, he said, Nike global manufacturing strategy in China still occupies an important position.
"From a global trade, labor market, China still has a very rich resource, we in China's large-scale production will continue." He said.
http://yanghuaiyu.livejournal.com/
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