Zhejiang "roadmap" plastic shoes export price increased by 40%

Signs at Ryan's Shoes Co., Ltd. Zhejiang introduced by equipment, raw materials, updates, technical research and development to increase value-added products, etc., pairs of shoes each year, the export price increased by about 40%, and some even increased by 60%.
    In the shoe-making process, there is a process called injection molding, popular in terms of plastic material is directly from the barrel into the model, make soles and uppers firmly sticking together. Therefore, the use of injection molding process to do the shoes, also known as injection molding shoes. According to the Shoe Industry Association, Ruian City staff introduced Ms. Tai, Ryan signs injection shoe shoe is the more famous one.
    It is understood that signs shoe OEM for foreign brands, products are mainly exported to Israel, Panama and other countries and regions. As of September this year, "signs" export hundreds of thousands of Israeli plastic shoes pairs. The company's vice president of Sen said: "We manufacture injection shoes, in the same shoes in the Israeli market share of 20%."
    Sen said that the current signs shoe workers in labor costs this would only increase by 20%, if it continues to compete on price, taking the low road, corporate profit margins will be smaller and smaller. Since the low-end market is difficult to slice, the company will be eyeing the high-end market, this "big cake." July of this year, signs on the export of plastic shoes, shoe had price increases, the average price per pair of shoes improved about 40%. According to Sen, the company's injection shoes export price from $ 15 up to the current $ 25 a pair. Currently, the company has plans to phase out low-end market competition, high-grade plastic products to leather shoes.
    Prices have gone up, how to ensure the injection of foreign brands shoes for signs of all ages? The company official said, the company introduced a number of measures this: Last year, the company developed to enhance a rubber injection molding process; this year, they imported from Germany, a group of 7 million yuan worth of new equipment to further enhance the product quality; same time, the "roadmap" has been and Russia, Italy, the United States and other countries of the mainstream leisure brands reached a preliminary cooperation intention, plans to produce more high-end footwear products; In addition, the purchase of raw materials, the company also to high-end market side, the production of shoe soles began to use German injection molding imported polyester polyurethane shoe; increase R & D efforts, there are two products won the national patent; In addition, the implementation of the "6S management", the middle and higher management of the company who have the right to dividends and a series of measures to improve the added value and enhance the core competitiveness of enterprises.




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