ABC led the children into the fast lane shoes

In June, ABC took the lead in the ancient capital of Xi'an, the brand launched a new conference in spring 2012, became the first children's products industry spring 2012 launch of new brands - such as "fast" winning strategy, a formal declaration of Chinese children shoes development of the brand into the fast lane.
Indeed, the international fashion brand ZARA is a "fast" tactics to achieve success. However, the Chinese children's products industry is set off by this "fast" wave is clearly different from ZARA to quickly supply chain, characterized by fast fashion model: the ABC children's shoes and apparel brand, represented by the "fast", consists mainly of fast-growing, development speed and rapid market response to the three aspects, but the premise of the three mutually protect each other, constitute the development of children's shoes and apparel industry in the new period of the Golden Triangle, the formation of very unique industry development mode.
"Fast" is reflected in the growth of the brand
Reelection in 2010, "China's shoes market share for the first", "Chinese children's clothing market share for the top ten", and 1.477 billion yuan of brand value as the only named "China 500 Most Valuable Brands" list brand of children's products, the industry authority figures, ABC has been in the past three years the growth has created several times, has become one of the leading brand of children's shoes and apparel industry.
In the process of rapid growth, ABC insisted on marketing innovation credit. On the one hand, ABC creatively put forward the "chain to promote the" new marketing model, the system integration of the brand chain, product chain, chain and human chain channels to achieve vertical integration of products to enrich the product system and the terminal format, improved channel profitability. On the other hand, ABC adhering public marketing, adhering to the "careful management love" business philosophy, adhere to the "for love" brand advocates. Such as donors, "House of Love" for the "angel baby" send love; together "Hope Lu," a special fund to co-create "hope to fulfill ABC China" annual charity donation program ... ... through a series of public service activities, and more channel and multi-way communication and in-depth interpretation of ABC "for love" brand culture, in order to achieve a culture of promoting development.
"Fast" in their product development
Product is the brand of foundation, but also the most direct expression of a brand. In the increasingly intense competition in the context of the quarterly's launch has become a highlight of the brand to seize the market, in order to quickly gain a competitive edge, major brands are racking their brains to reduce the development of new products from time to market. However, is not optimistic that our children's shoes and apparel industry is serious homogenization products and become the biggest obstacle to industrial development.
Based on the industry's ills, ABC has continued to enhance its own R & D capabilities, and enhance the strategic level to the survival of the brand: the fashion clothing industry together coalition of South Korea set up a "Korean garment industry base of international cooperation"; in the National Conference on the Standardization footwear, standardization of China's shoes ... ...
For this type of mass consumer goods, shoes and apparel products, the vitality in the market or the quality of the final decision. Greater R & D capabilities, we have a stronger core competitiveness. ABC in spring 2012, two months ahead of release product, no doubt for their years of continuous research and development to enhance the ability of a big parade. At the same time grasp the trend of fast fashion, ABC did not forget the pursuit of high quality, in such a short period of time to provide such a perfect product, which embodies the brand as the industry leader in strength due, and the use of "R & D of the Sword" take the commanding heights of industry capacity.
"Fast" in their response to the market
The only brand to test market the truth. Products onto the market after all, still have to accept the competition, the winner takes the final decision can only - have a good product but suffered a crushing defeat on the market are too numerous. However, the current market environment, our children's industry is not yet mature, emerging market issues. Faced with this situation, who can quickly respond to market changes to develop coping strategies, who will be able to upper hand, and remain invincible.
This is a channel for the king, end the era of winning. Three years ago, ABC shops through a single children's shoes, children's single-product stores, shoes stores, integrated join model, enrich the terminal format, to enhance the channel profits, and fast to build a nationwide sales network. How to really master these areas from production into consumption channels? Significantly advance the ABC new release time.
The main purpose is to further enhance the channel and brand on the market capacity to respond. On the one hand allows the channel according to the specific circumstances of the specific regional markets, the development of flexible order distribution policy, improve channel profitability, in order to fully protect the distributors, retailers benefit. ABC the other hand, can guarantee the fastest in the market feedback, it can really be adjusted according to market development strategy to reduce market risk, to ensure the brand's rapid growth.
Rapid response strategy for the market, ABC vice president of Hai-Yun Xu said: the rise of new sales channels and the formation of the competitive landscape diversity, further exacerbating the competitive children's shoes and apparel industry. Face greater challenges and opportunities, ABC needs to become faster, and the future, this "fast" will be reflected in every aspect of brand development, create their own "fast" culture, rapid growth in self-realization, while drive the industry's rapid development.
Inadvertently, ABC has been in the industry launched a "fast revolution": a "fast" relative gain time to "fast" to win an absolute market in order to "fast" to win the brand grow, and finally the formation of edge concentration, reached step by step lead. This time, ABC went ahead in the industry, played a leading children's shoes and apparel industry "quick revolution" role.

Shoes and apparel industry, leveraging the brand event marketing to achieve a new leap forward

Now, with all kinds of media, advertising prices climbing, not to become the advertising standard king is so popular in previous years, the advertising of diminishing marginal cases, more shoes and apparel companies are increasing advertising costs, bringing the sales are less than satisfactory, especially for the many new products, shoes and apparel market, how to get the consumer's attention and try to be essential. In this regard, shoes and apparel companies can choose some of the more pragmatic approach to seek a breakthrough.
    Deus Ex competitive manufacturing event
    World War is often set off by a chance event, such as World War I caused the original is a patriotic young Principe Serbia assassination of Grand Duke Ferdinand of Austria-Hungary caused by heads of state, which is the name of Sarajevo, About 40 million casualties resulted, bringing shopping malls such as battlefield, constantly creating events that enable organizations to quickly thrust. Initiative to create marketing events, become the focus of the media and consumers, will have a natural sales and popularity increase dramatically. Here I want to say a few words, and now no matter the domestic FMCG or just the shoes and apparel brand Ye Hao, most of the market share occupied by multinational corporations, they are not only abundant capital, technology and brand, will the use of social incidents and emergencies to achieve leapfrog development. But at the same time we should also be noted that sometimes an event marketing and skills to grasp the sense of proportion. If the product value against the market value and cognitive areas, but long-term development of enterprises adversely affected.
    With the development of social events across the flow
    If they made no events can take this chance to marketing. Currently, China's shoes market and products, consumer concept that there are many opportunities for misunderstanding and immature, who would in the manufacture and use of large events, who will be able to Wan Ma, the come to the fore, a strong brand success, such as Aokang Shoes, 1985 Wenzhou shoes as cutting corners, causing the national consumer resentment, many places will burn for a boycott of Wenzhou shoes, leather shoes after O'Connell order to highlight the excellent quality of its own in 1999, O'Connell boss Wangzhentao he burned 2000 pairs of match-fixing in Hangzhou O'Connell to the counterfeit shoes seized in the form of Wenzhou shoes rectification of names.
    Create an event to create new development opportunities
    As the biggest names chaired Wu said: The reason why blow victorious, not his good fight, but he will choose the battlefield, Sun Bin Weiweijiuzhao the Warring States Period, Pang Juan into the senior Jedi Maling Road, forcing a large general suicide, a wash to avenge. As for the shoes and apparel industry, the creation of the event, is to create new business opportunities, and now the EU import standards to improve shoes, for those who take the low carbon transition route is a business opportunity. After all, shoes are in the business end sales battle severely beaten, can thrust, through event marketing in a dynamic competitive market to maintain our edge, a winning situation gained more energy.

Shoes 90 years as the Chinese Double Star glory glory

September 9, 2011, Qingdao Double Star Group in the "Double Star and cultural city" ribbon-cutting ceremony held in the city binary culture, and foreign correspondent Double Star Group, a press conference, "the 90th anniversary of binary stars brilliant," Celebration and other activities.
    Ninth, Tenth NPC Standing Committee Vice Chairman Xu attended the celebration and addressed the General Assembly, Tenth National People's Congress Gu, vice chairman of the Standing Committee of Shandong Provincial Party Committee, Party Secretary of Qingdao Double Star Cultural City Lie to cut the ribbon.
    Xu Jialu celebrate the 90th anniversary of the binary address the Assembly, said that after 90 years of wind and rain binary rough, always winning glory for the Chinese people, for the nation live up to expectations! In my opinion 'binary' meaning of these two stars: one star is the binary miraculously brilliant 90-year history, is a microcosm of the history of Chinese national industry; the other stars is a binary culture, that China's outstanding traditional culture Socialist culture of innovation combined with the modern culture of the star.
    Double Star Group Wang Hai, president of the General Assembly in a speech celebrating the reform and opening up, binary always adhere to the "feeling the stones", and constantly exploring the way forward, a state-owned enterprise reform, "the market pioneer." In the new historical period, the Double Star will continue to seize opportunities, be creative and forge ahead to achieve the "tree hundred brand, built a hundred years old," the goal, another binary brand new glory.
    90 years, the complex social system in China changes, the difficulties in the development of China's national economy, the binary semi-feudal society has experienced the vicissitudes of years, has experienced 30 years of planned economy and the Cultural Revolution of the ups and downs, through the reform and opening up The twists and turns and great change.
    Binary inherited the traditional Chinese Confucianism, Taoism and Buddhism culture, "good deeds" of the essence, and adhere to Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory "realistic" core, the first great Buddhist culture and traditional for modern business management which caused the academic world and the Buddha's attention and sympathy; the first to suggest personality, humanity, spirit of the "nature" philosophy; the first one to raise the conflict theory of market economy, market economy and specifically the red, the market economy, filial piety, loyalty, meaning, a new era of market economy, the "Three People's Principles"; the first out of the "shoe Road, driveway, Enterprise Road, humanity" that China's market economy binaries of people success. Binary to create a new philosophy of management known as the great business of guiding significance to China's "philosophy of business development with Chinese characteristics" is "People's Daily" evaluation "China's market economy Bolshevik thinkers."
    30 years, the binary were found the best combination of political and economic point - a brand name, proposed a "national spirit, to create a national brand, revitalize national industry," determined to create China's own brands in the world, hit the market economy "binary culture," "Double Star new spirit."

Dialysis shoes "renamed hot" behind the development of

It is reported that the current style of shoe was renamed the growing popularity. Part of the shoes that changed the corporate name of the new technology more or less suitable for operation of its own brand name strategy, to some extent contribute to a more comprehensive manner to improve the operation of brand diversification efforts. The recent data show that in the first half Quanzhou Trade and Industry Bureau to change the name of the enterprise has reached 64 a. Can be traced, in the end is what causes some shoe bored change the name?
    "Change the name of the shoe brand development for businesses to expand more." Shoe case assessment to industry experts, just as the company had only the production of shoes, is likely to expand as the business cater to clothing. At this point, the original company name was not covered by its scope of business, corporate name change delay. A few years ago, replaced the company name and size of the Chen Tai Industrial Zone, a shoe person in charge of Ms. Wong said that in the garment factory name appears on the packaging was actually a shoe, no matter from what point of view will make people feel uncomfortable . Indeed, in the southern region, through the "change the name," to meet the strategic development of the shoe brand is also increasing.
    Since last year, Quanzhou Trade and Industry Bureau received nearly 200 companies to change the registration, of which there are many shoe industry. Most shoes is because diverted, stock change, or for establishment of the Group, the parent company known as the Group name and other reasons to change the name. After all, originally the name directly reflects the shoe industry with its first business, so if the business has changed direction, the best shoe on a change in name, or give people "posing" feeling. For example, wood Linsen Outdoor Products Co., Ltd. is a good typical case. Last year, the Quanzhou to produce "MLS" upscale casual shoes and footwear known Fusheng started the transition to open up outdoor market, and the establishment of an independent "MLS Outdoor Products Co., Ltd.", specializing in outdoor products business area.
    However, changing the name of the shoe, the same is also faced with the "fresh start" risk. In this regard, shoe industry, said the decision was renamed when the shoes body should take into account the next 10 years -20 years, the field of shoes enterprises to expand the possibility of whether there are roughly in which direction to go towards other issues. In addition, change font and logo design, the shoes should also seize the essence of its brand development, characteristics and creative, definition of consumers to buy the brand of psychological motivation, the image of the shoe 'reside' in the customer's memory.
    Indeed, changing the behavior behind the shoe based on its philosophy, strategic direction taken by the adjustment, will inevitably bring some risks, the shoe must be prepared to make the new name not only inherited the original name of the foundation, and it helps the next step development. Also note that, once the replacement of the famous shoe name, pre-publicity investment may go down the drain. So, unless a last resort, put a lot of money to advertise the brand shoe, it is best not easily change the font size.

Chinese shoes because of financial irregularities by the Canadian regulatory investigations

The evening of September 16 Beijing time, according to Reuters, the production distinguished branded sportswear and casual shoes manufacturer in China - Zungui Haixi said today that the company's auditors Ernst & Young last month to suspend its audit, Canada, the Ontario Securities Commission has been investigating the company. However, the company did not disclose details about the investigation.
August 2011, auditors Ernst & Young to suspend Zungui Haix audit, in order to investigate some of the issues they have identified. Ernst & Young questioned the company's financial irregularities, some of which involved bank documents do not match and can not be accepted by Ernst & Young bank confirmation (confirmations).
Zungui Haixi company said last month that the company's audit committee independent investigation by the organization to deal with the matter. In the past four weeks, the investigation committee has been with the company's CEO Yanda Cai and other internal personnel to several rounds of discussion, and seek their cooperation and assistance.
Zungui Haix company's share price has fallen this year, nearly 90% since August 23, 2011 Zungui Haix announced that its auditor Ernst & Young to suspend the company's audit, the company's stock price has been in a suspended state.
Zungui Haix is a manufacturer of exclusive brands and casual shoes, sports apparel manufacturer in China, founded in 1992, until 2001, the company only opened its first store. In 2009, the company listed on TSX Venture Exchange in Canada. According to Zungui Haix the latest official information published online, the company is currently in China with more than 2,000 stores.

Export shoes enterprises in Chengdu, Sichuan nest Shoe Baotuan second major industrial development plan

10 years ago, has been nationally renowned children's shoes in Chengdu, Chengdu shoes enterprises now mainly rely on exports, the domestic high-end shopping malls in Chengdu shoes hard to find the figure, by the current financial situation, rising labor costs and raw materials and other factors, some of Chengdu export shoes enterprises are gradually transferred from the domestic market, Yesterday, Chengdu shoes enterprises "conspiracy future development" seminar in Wuhou Chinese shoes at shoe city of Sichuan export, the provincial committee through a letter, the Provincial Association of Leather Industry Provincial Academy of Social Sciences and the relevant department heads from Wuhou District, Wenjiang District, Chong City, Shuangliu County district (city) County, children's shoes on behalf of an enterprise attended the seminar, participants have expressed a realization Chengdu, the second major industrial development of children's shoes a strong desire to hold together support the development of Chengdu's first children's shoes industry consortium is expected this year in the Chinese shoes are born. Reviewing the past, children's shoes   Chengdu Chengdu has brought national reputation  course of development of children's shoes, have to say Wenjiang Insein town, the town has been the industry as the "Western China shoes capital", 10 years ago, the town has a size of children's shoes Win more than 140 enterprises, a time to eat, Shi Lei Yongsheng town road crowded with the various children's shoes factory workers, a small town full of hotels all year round from around the country Retailers now Chengdu shoes enterprises are mainly concentrated in Wuhou, Wenjiang District, Chong City, Shuangliu County district (city) County.  "Wuhou District of Chengdu shoes enterprises to thank the strong support of women's shoes in Chengdu Wuhou District of Chengdu's development and growth of a model for the development of children's shoes." Wenjiang Yongsheng Wang Fuquan town Footwear Association is Chengdu established the enterprise on behalf of children's shoes, children's shoes in Chengdu witnessed 20 years of development history, he told reporters with deep feeling, Chengdu, children's shoes was known throughout the country, R & D, shoe mold and other areas are in the leading position, and now part of the Chengdu shoes enterprises over-reliance on export trade, these advantages are gradually being coastal shoes enterprises to catch up.  Have favored the domestic market in Chengdu shoes enterprises subject to the temptation to export markets, moved into the export, indulge in OEM, did not form its own brand, a "wall flower wall incense," the development of embarrassment, and now Chengdu companies are working through children's shoes to the domestic market, build its own brand to achieve the second Chengdu shoes industry development. The development of Chengdu shoes enterprises to face the embarrassment, Wuhou relevant departments are also actively relying on the Chinese shoes "brain center" of resources for the healthy development of Chengdu shoes enterprises to facilitate.  Take the platform shoes settle down in Chengdu, Sichuan  export Shoe  a long time, mutual exchanges Chengdu shoes enterprises limited, there has been fragmented pattern of development, affecting the healthy development of children's shoes industry in Chengdu. Children's Products Co., Ltd. Chengdu one hundred million meters chairman Liaocai Wei believes that the current part of Chengdu shoes enterprises see enough long-term vision, to enlarge the local children's shoes in Chengdu competition among enterprises, but only if we develop, and Chengdu, the overall children's shoes influence will grow.  Participating enterprises have expressed their shoes to enter the domestic shoes market, pushing into a strong desire, however, indulge in Chengdu shoes enterprises OEM, not pay attention to brands and trade channel development, Chengdu shoes enterprises to catch up with the century's first major industrial development still faces many difficulties.  For Chengdu shoes enterprises to the domestic market in the process of trade channels, etc. faced practical difficulties, Sichuan export Shoe operator of 7,000 square meters of space dedicated stocked with children's shoes as the exclusive exhibition of Chengdu, Chengdu children's shoes unified package, will also provide export orders for the shoes enterprises, foreign trade, finance, e-commerce and other aspects of professional services, full boost Chengdu shoes industry bigger and stronger.  Reporter has learned, at present, billion meters, Oaks, and other well-known children's shoes in Chengdu, Sichuan enterprises have signed export Shoe settled, these shoes will eventually converge to form companies in the export exhibition in Chengdu children's shoes, easy to domestic and international Chengdu shoe buyers focus on children's shoes purchase.   Baotuan development plan to achieve the next leap second  workshop was attended by entrepreneurs in Chengdu shoes confidence in the prospects for the future, they expressed Baotuan into the shoes market, realize the second leap strong desire to look forward to like to build Chengdu Chengdu bred shoes children's shoes as domestic and international influence.  "We do full export factories operating in good condition, and now Russia, Ukraine and other traditional children's shoes in Chengdu has been a relatively saturated market, we want to open up European markets, but the visa was refused, others despise those of us who do shoes of the businessman. "Shoes Ltd Chengdu Wei Li Xiao-Yong Yang told reporters with deep feeling, very popular with the international market in Chengdu love shoes, but Chengdu shoes to really integrate into the international market, not a business can be done, Chengdu shoes enterprises should implement Baotuan development, but also expect local governments to give shoes industry in Chengdu to give financial support and other aspects of policy support.  Wang Fuquan also told reporters that at present, Chengdu shoes enterprises lack long-term strategic development goals and brand awareness, resulting in Chengdu shoes enterprises in raw materials, tooling, machinery and other supporting industries more and more behind in Zhejiang, Fujian and other coastal region, which severely restricted the development of children's shoes industry in Chengdu.  "Chengdu shoes enterprises to realize the second leap, you need to start from brand building, increase product quality children's shoes and safety performance, with particular emphasis on industrial research and development designed to improve the added value of Chengdu, children's shoes." Province Leather Industry Association Deputy Secretary-General Yu Hai Xu told reporters in Chengdu shoes enterprises to establish a sense of team, only Chengdu shoes enterprises to join hands together to put the industry bigger and stronger, but also need to further improve children's shoes industry, supporting industries.  Dragon Footwear Co., Ltd. Chengdu special Jiao Ming Wei, head of accounting and other business executives Chengdu shoes have said they first participated in the development of children's shoes around Chengdu, industry seminars, feel the government of Chengdu industrial development of children's shoes attention, they will strengthen brand awareness, children's shoes made in Chengdu's efforts to improve value-added products, thereby allowing the Chengdu market, children's shoes children's shoes to become the first choice.  10 years ago, children's shoes have been known in Chengdu China, Chengdu shoes enterprises now hold together once again the development of children's shoes to attack the mainstream of international and domestic market, we believe, Chengdu shoes through the implementation of brand strategy and other initiatives to achieve the second major industrial development, and thus become a par with the Chengdu shoes footwear market, the domestic impact of international regional brands.