Mobile Marketing: beyond the "personal" more "intimate"

Some years ago, it has been such a feeling, "life has been completely without a mobile phone" a few years later, feeling remains the same, but the connotation and extension Nike air max pas cher  has become enriched. Mobile communication is no longer just people to the Internet tools, the upgrade version of the mobile life, more like air max pas cher a ubiquitous mobile Internet space, with its timely and convenient manner, application services enrich everyday communication has become the center of people's entertainment, life and work, and even marketing, are in close contact with it, it is no longer just consumers of information, has become this era of information producers.

According to CTR survey found that 83% of handheld users recognize, the phone has become the most essential necessities of life, 57% indicated that they had to develop mobile phones and other mobile terminals used to access the Internet, every day people access the Internet through handheld terminals In accounting for 41% of mobile phone users. 40% of mobile phone users recognize the mobile Internet has changed their way of life, work to change the ratio is as high as 57%. As the "wet market" mentioned in the preamble, whether you like it or not, changes are coming around the growing number of mobile phones and mobile Internet users to enrich the number of applications and media fragmentation, the time trend to mobile phone represented by the value of mobile intelligent terminal will be the media magnify the value of mobile marketing will also be wind and water.

Yu Wang, senior vice president of Communications percent, said: "the next two to three years or a shorter time, consumers get the brand and product information channels and means, will be a revolutionary change, mobile applications, rich media will allow the cloud terminal access under the contacts become mainstream information channels, around the mobile user experience and to do integrated marketing, will also be close to the value of the phone directly into the user's intimate experience. "

Here, and essays to explore the mobile internet and application of advanced technology from how "personal" to do "intimate", so advertising and marketing from the "objectionable interference" and become "intimacy" of.

LBS: Location-based services, business services experience on your side

Speaking of LBS (location-based services), we can not talk about the current business model is very hot - O2O, "

This online Showmanship, clearing, line consumer services business model, and the best combination of location-based services, not only to allow consumers to feel more intimate side of the business from the service, but also to explore the commercial value of a LBS important convergence point. "Yu-above that for example, Starbucks launched seven major cities in the nation's Mobile Pour location-based services, users need only a good choice on the phone and order coffee, Starbucks coffee distribution marching member of the pedal will be based on your location of the coffee delivered to your hands. In addition, in the United States, Sparkle platform Cellfire mobile coupon application to the location where the user, the store is participating in activities at a coupon to take the initiative to send a short form of MMS to your phone, you can get a discount during checkout to produce. This initiative together with the heart of the discount services will quietly wake up your desire to buy, will not appear on the shopping list of items in the shopping cart it? must answer is affirmative of. "play location-based service features will be at your side to push valuable information in a timely manner to the consumer, intimate reminder not only does not make them feel disgusted, but the brand can be a good experience the warmth and service value, stimulation impulse purchase, promote sales, to narrow the distance between brands and consumers. "

Rest assured that go, Starbucks and distribution staff will find you

Two-dimensional code: save time, so order quickly generate

"Two-dimensional code", surely we are not familiar, the black matrix pattern of small squares, just a beat easily by hand, often can bring you unexpected wealth of information. For example, recently in the microblogging spread widely famous Victoria's Secret lingerie brand to do a great range of children's outdoor advertising, chest covered in the model two-dimensional code, ad copy is plainly full of temptations - "Reveal Lily's secret ", so that you can not wait to pick up the phone urgently take two-dimensional code, the original two-dimensional code followed by Victoria's Secret lingerie, something like the slogan said," than the skin more sexy. " By understanding this interaction in the form of products than hanging in the windows of the underwear, is not it look more "sexy mystery" mean?

Billboard is not the same sexy, very temptation? Quickly opened Lily's secrets

In addition, in Korea, the retail giant Tesco (Tesco) in the bustling subway station launched a "mobile supermarket", consumers can quickly scan to buy needed goods. Night, when they returned home, these goods have already served, with the move, Tesco quickly become Korea's leader in online retail business. And this is also for the domestic marketing of a comprehensive shopping website "One store," the study, in Beijing and Shanghai's subway and bus stations for small-scale promotion, but subject to the domestic mobile phone users to use online shopping for mobile phones situation is not high, and the two-dimensional code reader is not uniform and other defects, presumably as a true marketing effectiveness and Tesco not so good. "But of course, it is the future of a consumer shopping trends, mobile Internet will bring you an unprecedented spending without borders, 'gently scan, a key under a single' mobile shopping just open the road." Yu Wang said.

AR: accurate matching requirements, enhance the consumer experience

Heard of AR (Augmented Reality) it? Perhaps you would shake his head, but if asked have not read the cartoon, I think no one will know of. In fact, relatively complete virtual animation, AR is a technology overlay can be combined with virtual real-life scenarios, in order to allow users to get more information more intuitive means, no doubt, than the pure animation, it takes the time and costs are less, but will feel real good experience. Today, many international well-known foreign brands, like Nike, Converse, Tissot and Zoff augmented reality glasses, and so launched the service in order to compensate users online browsing product trial can not be informed of the specific effects of the defect.

Recently, the Swedish home store Ikea has introduced a custom client for iphone APP, download this APP, and choose from like home, open the camera, you can see the product "real" to display real home effect, no doubt, it solved the problem of home buyers match the room's furniture on display, style and size and other issues. "AR technology for the greatest contribution of brand marketing than reality overlay allows users to intuitively understand the product / brand fit, thereby accelerating the generation of purchase decisions, which works well for e-commerce marketing. This extraordinary experience with the marketing form in the present point of view is also a good publicity stunt, the character experiences tend to attract more curious and active dissemination of consumer participation, to expand the influence of marketing activities. "percentage Communications Yu-said.

The chair is empty, but the background of the house is real, like this is not no need to worry about something inappropriate bought it?

APP: building a bridge between the brand straight to the minds of consumers

Zhang percentage Communications CEO to move even in the recent past has said the developer conference, APP is an active factor in the mobile Internet, mobile Internet industry, fresh blood, it is mobile and integrated marketing services in the core elements, it is the convergence of mobile Internet means of advanced technology and a platform to promote, but also the brand and consumer interaction barrier, a bridge. Now many of the brands, especially electricity business brands, such as Taobao, Eslite, Dangdang and so have launched their own mobile client, selling products as supplementary channels, effectively covering people shopping fragmentation time, order inquiries and other needs. On the other hand, the use of APP to do a few cases of brand marketing. Such as Germany's top watch brand Glashütte the powerful "log watch" transplanted into the iPhone, released the brand's first APP --- Senator Diary (Log), copy the log watch "30 days pre-alarm "function, while the world's top watch brand Jaeger-LeCoultre Jaeger-LeCoultre is called My Reverso development of APP, one of the" courses "link is particularly interesting, people can experience the interactive features through the touch stone setting, polishing, grinding and other processes, You can also demo the corresponding game, such as diamond jewelry watches, watch installation manual for the pointer, so that you can better experience the brand, content and process.

Here, the subject of particularly praised the APP in 2010, Durex marketing than joint Iphone launch of the "Hood." It demands to abandon the sake of discussion, from "threatening" point of view to let people know these products do not lead to "serious" consequences, simply put, is to be used to rub rub two IPhone, Durex will be able to rub out a baby, the baby very annoying, it will wake up crying in the middle of the night to drink milk or changing diapers, I do not know Shashi Hou will cry to coax and other dignitaries. Stand how to do? Uninstall? Not so easy, you have to buy Durex, and then scan the above two-dimensional code, start Baby anti-disturb mode, to end this life. This bundled by APP, driven by interest, so that consumers appreciate the product more effectively to bring their purchase and experience of the benefits, so that products more sales force, more communicative power of the brand.
 the trouble should end it, hate the "Durex baby" is urging its products do you consume

In fact, more of these good practices, but also well in line with the DCCI Internet Data Center recently released 2.0 + all-digital era of mobile Internet users to contact consumer model SICAS. The so-called SICAS model, namely: Sense-Interest & Interactive-Connect & Communicate-Action-Share (brand and user perception of each other - and the formation of an interest in interaction - to establish contacts and interactive communication - to buy - experience and sharing). In SICAS ecology, we can see, through a distributed, multi-touch, the brand, create a dynamic between business and user-aware network (Sense Network) is very important. "We each customer's unique personality and cheer, so we are more concerned about user behavior around their psychological needs and product / brand features to provide more creative and innovative mobile integrated marketing program, so that at every step, the percentage Communications air max 360 service is different from other marketing agencies where the characteristics. "Communications Yu-percentile at the end said.
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Jordan Sports: inventory or capital chain rupture

Friday, Jordan Sports Co., Ltd. (hereinafter referred to as "Jordan Sports") will be accepted on board the Commission issuance examination committee. But look at Michael Jordan sports reporters in the prospectus, they found this by the U.S. basketball star "Jordan" in the name of the hair of the sporting goods manufacturers in the inventory, account and other issues there is a big loophole, it is highly likely to cause fatal chain of company funds.

    Inventory into the Achilles heel of future performance

    Since 2008, well-known brand Adidas, Li Ning have been trapped in a "stock the door." Just beyond the Li Ning, the industry's "big brother" of the Anta, it was only up to 925 million
Operating income of $ under the cover of the past six months in 2011 before making the $ 100 million increase in inventory did not cause too much public suspicion.

    The other hand, Jordan sports, in the company's revenue growth, while excess inventory could not escape the question. Inventory during the first half of 2011 the company 510 million yuan, the data in the end of 2010 was 3.8 million, an increase in inventories of about $ 130 million first-half operating profit of 130 million 925 million compared to the gorgeous Anta data, it is clear inventory The problem is very severe.

    Excess inventory is bound to the company's production and management pressure. On the one hand, the company through the discount deal with inventory, sales will inevitably decline; other hand, the dealers lack of funds, the company has not been able to develop a new market, and sell the new season became a stock, funds are not recovered, naturally no money to go into the next season of new products.

    Adidas in full on the clean channel inventory spent two years, Li Ning plans to invest 300 million yuan this year for the recovery of stocks. The Jordan sports in the face of high inventory, it is also faced with tight cash flow. Company has 540 million deposit, but bank loans to 200 million. In other words, the cash flow through the digestive inventory on hand, in terms of Jordan is a very troublesome problem. Inventory resulting from the vicious cycle of capital flows seems to have become the industry norm, Jordan stock outstanding issues will undoubtedly become the bane of future growth.

    Account extended wear down the financial chain

    Account of problems and issues closely related to the inventory, the company did not recover the purchase price accounting for the liquidity ratio from 5.57% in 2008 to the first half of 2011 increased to 33.29%, and accounts receivable over 90 days than in 2010 increased significantly.

    According to data disclosed in the first half of Jordan sports 1.71 billion revenue, trade and other receivables of about 628 million, and the end of 2010 to 4.4 yuan in new 188 million, where the data is alarming 600 million in trade revenue paragraph, within 90 days of aging in the percentage of increase in 2010 compared to 170 million, 90 days to 180 days increased by more than 3 times.

    As we all know, the financial statements only as a reference, with the actual operation often differ. Jordan sports account of the elongated, nothing more than the increase in accounts receivable for two reasons. The interpretation made by the company for the expansion of the market for business support for dealers, by extending the credit period, increase credit lines, etc., to relieve the pressure on dealers, with a view to open the market to seize more market share, this should be part of the company hidden part of investment. Have to pay attention to it, however, another common problem is the problem of capital outflows. Dealers can not timely reimbursement, resulting in payment arrears have been accumulated, and the company is unable to cut off these channels, but to keep blood transfusion, this situation is very easily lead to bad, bad production.

    From this, the company behind the triumph actually planted a time bomb, that is money very taut chain, inventory, accounts receivable, bank deposits, there are more or less the problem, and funding strand breaks is often a chain reaction. Since 2010, many brands of stocks are increasing, the formation of an additive effect, such as Adidas in order to digest inventory, low discount sales to occupy the space of many local brands, leading local brand in the market to keep the second, the main third-line market while extending their reach to the market or even four-lane township, but its consumption is limited, orders shot at the positive result is a substantial backlog.

    Brand "Excuse me," Jordan

    Jordan sports  Nike air max pas cher,a brand can be described as eye-catching, although the company's graphical logo is a basketball player dribbling layup shape, but the company has come forward claiming this "Jordan" is with the U.S. basketball superstar Michael Jordan • does not have any relationship, " Jordan "is a common name, and basketball star has no necessary connection, but the company engaged in the sporting goods industry, even inhuman Jordan now claims not raised any objection, but to bring Jordan, who do not know? It is difficult to say no "mooch" superstar effect is suspect.

    Jordan has always been low-key sports brand, Li Ning, Anta following listed in Hong Kong after the first team sports as A-share stocks of Jordan sports has chosen the mainland market. Although company executives claimed that the company only focused on the domestic market, but so too afraid to face the low-key attitude that even the leading foreign brand competition between brands of the "conservative" way of business, prospects are worrisome, but also makes it difficult not to suspect that the brand with the Air Jordan ways. Jordan marked the sports market for the brand founded our way to encourage? We are also looking forward to Kobe Bryant, Allen Iverson have been appearing? We still remember Erke frequently implied in the next screen characters to Federer? Such "irrational" infringement but also for how long, "Jordan  air max pas cher , "The name can not tell how much authenticity to confuse consumers, we can only wait and see.

    Absolute control of dividends "double-edged sword."

    Turning now to the shareholders structure, formerly known as Jordan sports establishment in 1984, Jinjiang City Plant Chendai stream daily, are collectively owned enterprises, from small and old age, Ding Guoxiong father and son set up injection of 136,000 yuan, affiliated village. After the previous change and the share reform, the current top six shareholders are Fujian one hundred group (Dingguo Xiong, Ding also rule a couple hundred percent holding) 64.73%, dinga aromatic 16.18%, Ding Canhui 8.09%, Ni Zhen 6%, Hsieh Chang-Zhi 3% , Ding Shijie 2%. Ding-fang is also one of dinga governance brother, Ding Shijie's nephew for the Dingguo Xiong, Ding family, which is currently 82.91% stake, absolute control of the Jordan sports, even if the IPO, the short term is difficult to change this structure.

    We see the prospectus for a description of ruthless power of the cash dividend prominent stress can be described as the official tried to curry favor with the new policy. But turn a thought, but about 20% of public shares, dividends are still falling into the hands of large shareholders, and dividend rate of increase also increases the market valuation of stock, double-edged sword, misappropriating company really be considered a "good account."

    In addition, IPO pricing and distribution of the number is still unknown, but raise investment project's total investment and the use of funds raised to see, Jordan sports expectations of 10 billion yuan. If approved the issuance of 112.5 million shares in accordance with the calculation, the issue price per share to more than $ 10, which sports brand in the current context of declining stock prices, a general profitability, growth only in the sporting goods industry average companies can how far, the majority air max 360 of investors need to try to figure out on their own, without saying.

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Jordan Sports: cottage king and his son the name as a trademark registered by players

Commission announced on 21 November evening, the board issuance examination committee is scheduled for November 25 to consider Jordan Sports Inc. starting applications. Jordan's main business of sports shoes, sports apparel and sports accessories design, production and sales. Company intends to issue 11,250 shares, representing total issued share capital of 20%.

If Jordan had a successful sports will, then no doubt will become the first A-share only real sports stocks. But on Jordan sports, I believe that many consumers or investors have a confusing problem that started this in Jinjiang, Fujian, sporting goods companies and the U.S. star Michael Jordan in the end What is the relationship? And Nike's Air Jordan ever had cooperation? In this paper, Jordan opened for you Secret History of the development of sports brands.

The Jordan and Africa Bi Qiaodan

Jordan, the sports brand, born in 1984, Jinjiang City, Fujian Province, Chen Dai stream, is a native of Chinese children. Jordan Sports was founded in 1984 by the Jinjiang County of Fujian Plant Chendai daily stream evolved, spawned at the company's actual control of the old-old, Jordan is now the actual physical control of people Dingguo Xiong's father. Then introduced dinga Fang, Ding Jiatai, Yang Xueying three new shareholders, which is also governed Ding Ding Guoxiong wife and mother of two brothers, set up a restructuring Fujian Jordan. December 22, 2009, the overall change to Jordan Co., Ltd. Fujian, which is today Jordan sports.

The company is currently used in sports apparel brand, "Jordan", "QIAODAN" word mark and trademark is the company's graphic April 16, 2002 registration. Therefore we can say, Jordan is an avid sports domestic brands, but also a typical family business.

As for the company's main product trademark "Jordan" and the American former professional basketball player "Michael Jordan •" confusing, the company explains, the company and Michael Jordan • there is no business relationship, nor has its corporate image for the product publicity. "Jordan" as a common foreign surname, does not have a specific nature.

In addition, the company has repeatedly stressed that the establishment of many years has been to build China's national sports brand as the goal, and in 2009, "Jordan" trademark was identified as Chinese text of "Famous Brand", however, puzzling is why the company while efforts to disassociate and "Michael Jordan •" relationship, but will "• Michael Jordan," the two son's name also registered it? In this regard, the company's publicity materials and did not make any explanation.

Shenzhen TV financial commentators TANG Wen-sheng said the registration "Jordan" trademark even, and also his son's name people registered as trademarks, which is too much. On one hand, consumers mistakenly believe that "Jordan" is Nike's for the "Michael Jordan" to create the Chinese version of the brand, on the one hand in the application materials and efforts to portray itself as a national brand image. Not only justified from a moral level, from the company point of view, the lack of good faith is not promising.

But other people happy is that in 2011 the company invited to the NBA Houston Rockets star Chuck • Hayes (Chuck Hayes) as the spokesperson, and finally "• Michael Jordan," pull up some relationships.

 "Nike" bitter

According to the State Administration for Industry and Trademark Office's Trademark China Trademark query results and query, Nike currently has pending with the United States and former professional basketball player "• Michael Jordan"-related trademarks are as follows:

Nike "Jordan" trademark applications of

As can be seen from the table, for the real American former professional basketball star with "• Michael Jordan" Nike, in 2008, the application "• Michael Jordan", the state is "the application (review denied)" .

We found two of Jordan's trade mark to be a contrast, and prompt consumers to buy domestic products be sure to look for the athletes form.

Jordan Sports

Nike

For international brands Nike, Jordan sports have been on eight defensive trademark dispute, but rejected by the Trademark Office, Nike has not put forward even after the administrative proceedings. For international brands such as Nike, this incident is only the brand in China, one of many struggling with trademark disputes, and a large number of cottage version of the rampant counterfeit brands in China, but also to the foreigners headache.

In this regard, China International Trade Promotion Committee, Wang Chuan Patent and Trademark Office an agent of foreign brands that their negligence is the reason. Foreign brands in the country often infringement and disputes, the main reason is that they often think they are well-known trademark, registered in China ignored. While China is the first-to-follow principles, so they are often registered trademark, also drilled some domestic enterprises legal loopholes.

The "Trademark Law" Article XIII: "the same or similar goods on the application for registration of a trademark is to copy, imitation or translation of another person is not well-known trademarks registered in China, easily lead to confusion, refuse to register and banned. Not the same similar goods or not to apply for registration of the trademark is to copy, imitation or turned Ze others have well-known trademarks registered in China, to mislead the public, resulting in the well-known trademark interests may be damaged, refuse to register and banned. "

The company insisted, though, and Nike's product in the market segments overlap, but does not form a direct business and market competition. The company "Jordan" brand with Nike "Air Jordan" brand high degree of resolution, under normal circumstances the consumer can be clearly identified.

In this regard, China International Trade Promotion Committee, Wang Chuan Patent and Trademark Office an agent that, from a consumer perspective, the difference between the trade mark's function is the source of goods. If the trademark constitutes trademark with other similar, is that consumers will mistake the trademark, or other form misconception that the brand counterfeiting of trademarks with associated relationships.

Materials in the risk of prompt reporting part, wrote: "the issuer's brand, registered trademarks, product sales of the issuer is an important part of the current though the issuer has taken a variety of ways to best protect the company's brands and registered trademarks, but the issuer can not ensure that future violations of the issuer is not a registered trademark of the brand and event. Once these events occur, the issuer will make objections or trademark infringement litigation to protect the issuer's brand and trademarks. "

Shenzhen TV financial commentators TANG Wen-sheng said that this is the obvious double standard.

In fact, the brand started for the cottage is, frankly admitted that he is not brilliant history may be a never move past the ridge. In fact, we are not demanding enterprises in the development process to take some of the alternative method, but when the company developed to a certain extent, how to cleanse original sin, in good faith is most important to consumers. The casting is a long-term brand and arduous task, if the fraud and plagiarism are not ashamed, anti-thought-wing, under the banner of national brand name development loophole, then such a lack of integrity of the brand based on how

Jordan sports market does not take the unusual path will become the first A-share stocks only sports


Lead: Jordan Sports Goods Co., Ltd. this month will be over 25, and Li Ning, Anta listed on the HKEx different, Jordan  Nike air max pas cher, sports selected mainland market, this basket star Michael Jordan Michael Jordan and overseas Is there any relationship? Why not take the unusual way choosing the market?

Beijing News November 22 (Reporter Zhao Wei) According to the Commission's announcement, Jordan Sporting Goods Co., Ltd. will be over 25 this month, 1250 to be issued 100 million shares. If Jordan air max pas cher, had sporting success will be, will be the only true sense of the first A-share stocks of sport. Sports on Michael Jordan, has a lot of consumers or investors do not understand the problem, which started in Jinjiang, Fujian, sporting goods companies and the U.S. star Michael Jordan in the end what that relationship? They and Nike air jordan What's cooperation? Listing will not face prosecution for trademark infringement by others of similar problems? Reporters Sporting Goods Co., Ltd. has been Deputy General Manager of Jordan replied.

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Careful investors will note, Li Ning, Anta, 361 ° and other domestic sporting goods business most of the financing options listed in Hong Kong. Li Ning Zhang Yan told reporters that the former executives listed in Hong Kong has three advantages: more likely to be approved, appear to be more international, investors are more enthusiastic.

Zhang Yan: listed in Hong Kong easily. Feeling in the side of the platform for a broader international market a little. To attract more international experience has some advantages relative to the management team. The only sports teams getting larger and larger army, but also to the other side of investors and analysts are increasingly concerned about.

So many benefits, Jordan sports do not know? Jordan's answer was frank sports secretaries, their current goal is to make the domestic market. Their primary purpose is public financing of sports product development, production transformation, information technology, and strategic store expansion.

Jordan secretaries: the first in our market in the country, our future development is also in the country. Therefore, we consider in the domestic market. Financing is followed, mainly for the future development of more standardized. In the same profession, we are in the middle level. So we hope that by listing the company bigger and stronger.

In the A share market, and only one company has a relationship with the sports industry body called the (600,158, stock it), but the company's main business is real estate. The key road sports consulting Co., Ltd. CEO Zhang Ning that, while Jordan can not be a question mark too, but has indicated that China's capital market for sporting goods industry started to pay attention, so Jordan would be more focused on the domestic market have a competitive advantage.

Zhang Ning: For example, competitiveness, depends on cash flow and inventory exhibitions ratio. In this sense, as far as I know, Jordan is still very good. From the market situation, although the sports air max 360  industry has experienced a golden period of growth over the past decade, after entering after 2010, represented by Li Ning Company has shown a decline in performance, including the stock market decline in capital cases, but the whole The sporting goods industry still maintained a double-digit growth. But not in the past so fast


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From the "pass rate" China shoe business ecosystem perspective

] "Da Vinci" incident, the mass consumer psychology degree reversal occurred almost certain to be questioned. In our "fake foreign brand" they hate, and lack of supervision of the relevant departments of the bitter, we are not what we have to reflect the business environment is not a problem?

For example, according to Xinhua News Agency reported in April this year, China's food exports for several years in the passing rate of 99.8%, while domestic sales of food, but only about 90% pass rate (I think 90% is too optimistic), why is there such situation? the one hand, of course, is the absence of regulatory functions; other hand, the domestic enterprises, the "globalization" concept does not seem too much to understand, not the domestic market as part of the global market, it there will be two standards, even at the expense of "Made in China" overall reputation.

Take shoe industry, on the one hand, we have the ability to "ADIDAS" "NIKE" and other international big contract, and the other hand, "Made in China" in everyone's mind, almost the same as cheap commodity. In this context, we can easily understand why so many foreign shoe willing to register the name in the Western style, to go abroad put a "foreign vest," and even spared no expense to the acquisition of foreign brands. Only one reason, that is "Made in China" lack of support for the business ecosystem, "high-end brand" convincing enough, but "foreign brand" means to love and hate the brand premium local brands and high added value.

There is no doubt that with the continued strengthening of the level of information, consumers are bound to have more foreign brands to understand and re-cognition, and the "Da Vinci" event just as the fuse of the role of consumer attitudes to people the process of change accelerated a little bit. In my opinion, from this point of view, this is a good thing.

For sitting in the shoe industry change, I still adhere to this view: "Made in China" to give us a new image, companies must first have "global" view only "Made in China" has been the overall image everyone's approval, the local brands in order to obtain greater recognition. Secondly, any enterprise to understand, of course, need to build the brand marketing and advertising at the level of creativity, but the mentality of excellence, the pursuit of perfection in every detail, this is the foundation.

In addition, we urgently appeal to the relevant industry standards and regulatory responsibility of the relevant departments to perfect the system, and gave everyone a healthy business eco-

Mike - Wu: China's consumption of medical high consumption constraints

Moutai on a bull Nike air max pas cher, market investments (600,519, stock it) (600 519, closing price of 200.57 yuan) and Luzhou (000,568, stock it) (000 568, closing price of 41.66 yuan), nearly two-year investment Yang shares (002,304, shares) (002,304, closing price of 138.69 yuan), Shanghai Xin Lion President Mike Wu is an asset investment company's consumer expert.

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Who will lead the market out of Xiongtu? 62 companies are expected to become the first try bonus dark horse GEM things first exit system share the annual feast four industry segments Nuggets roadmap four industry-than-expected [date] HE Cheng Ying: A stock or is the bottom of the [share it] break this Point market in New York at the time Yindie Mike Wu, in the "Daily Economic News" (the NBD) interview, he also talked about the selection of the latest study of consumer stocks.

NBD: Recently McDonald's, NIKE and other consumer shares are strong, a record high, A-share investment opportunities in consumer stocks are also edged?

Mike Wu: A share of the consumer and the United States are not the same, such as McDonald's and NIKE, McDonald's to go the public route, the price is low; NIKE line of young people to go, and because a large number of Chinese-made, low cost, high margin, so the price is very high to normal. But China is not in itself the concept of consumer goods, and prices in accordance with the principle, and ultimately must control the CPI, consumption continues to suppress growth, consumption growth since the early rapid growth, highly explosive, but the follow-up is weak.

NBD: some of the consumer or the company's fast growth, such as the year of Suning Appliance (002024, stock it).

Mike Wu: Suning, the country's high growth rate of the United States have passed, and China's population is increasingly concentrated, open shop is not able to maintain growth, but also hard to say.

NBD: you feel the outlook is not optimistic about the Chinese consumer.

Mike Wu: China's own rapid rise in the CPI will suppress part of the consumer, health care spending as many people say so easy, high medical costs are also a large part of living expenses, we believe that the future government will certainly have medicine, medical consumption of control.

NBD: you have a promising sub-sectors of consumer do?

Mike Wu: China's future consumption, we must adhere to the information service industry, software services, fixed investment in this industry, characterized by small, value-added output of the highest wisdom, and easily the largest consumer group of social bonding.

NBD: that China's future consumption opportunities in what respect? Is the mass consumer or end? Such as the seven wolves or Moutai (600,519, stock it) these?

Mike Wu: currently only promising multimedia and software services industry. Maotai and seven wolves that are a sunset industry, able to maintain pretty good.

NBD: Alcohol is also a rapid growth, you optimistic about?

Mike Wu: Yang shares is optimistic. But several, including Maotai, growth and share price rose almost a little contrast, but the market was up a lot of times, the performance will be significantly better than Yang shares.

NBD: view from the three quarterly air max 360
 reports, gold seeds as if the highest growth rate.

Mike Wu: stock price rose too fast.

NBD: In other words, you do not optimistic about the chain and high-end wine business opportunity?

Mike Wu: I said, the only we are optimistic about consumer spending is the multimedia industry, consumer information and software services. Liquor is a high-end consumer, is basically a fixed group, similar to Yanghe development, but also must have spent a few years, always return to normal.

NBD: Why is optimistic about the multimedia and software services?

Mike Wu: Leading shares air max pas cher, 
 have recently come from these two is the best reason.
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fragment design × Nike Air Magma Zip joint shoes on sale

 The Nike Air Magma and Nike Sportswear is a pair of great relevance to the shoes. This pair of shoes can be said to affect a similar Nike ACG Zoom Meriwether model, and in the future will remain as present or future shoe designs inspired by the model. Today, there are fragment design x Nike Air Magma Zip photographs and sale of new information, provide you more details about the answer to this series, will now take a look at this in December at several Nike Sporstwear limited sale shoes shop .

Nike Zoom KD IV 2012 publication of the list for sale

 Throughout the summer training Nike air max pas cher, 
 and competition in Durant frequently wearing the latest signature shoe Zoom KD IV, which makes a lot of KD fans quickly fell in love with it. In the summer style in particular, has been exposed to 'Nerf' toy version of the most popular. Nike saw the tremendous opportunities KD4 will KD4 recently sold in the list of 2012 goes to the network, which includes six air max pas cher  home and away Thunder team color with some mainstream team color. These models will be enough to once again push the league of the KD series

 
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