Bao Yuan shoemaker how international brands such as dislocation resistance

Recently, the "Po-yuan shoemaker (Footzone)" well-known in the industry and consumer market getting high. This by the Taiwan's Pou Chen Group, a wholly owned subsidiary Zhongshan Bao Wei Trading Co., Ltd. is responsible for operating the footwear retail chain brand, a year ago, with Nike, Adidas and other international brands joined forces roots in mainland 4-6 line terminal the market. The "multi-brand, one-stop, family shoe" mode, in the mainland market is a new marketing model. It is understood that since June last year opened its first town in Zhongshan shop home demonstration, as of now, "Bao Yuan shoemaker" has over Guangdong, Xian, Beijing, Shanghai, and Guizhou region, 26 stores, and the launch of its multiple own-brand shoes.

Recently, in the three towns shoe museum learned that the Pou Chen Group, PCC 42 years in the foundry for more than 60 brands OEM or ODM, the world has 443 lines per second output of two pairs of Nike shoes, shoe value of the world's largest industrial base in mainland China, Taiwan, USA, Indonesia, Vietnam, Mexico and other regions.

Last year, the Pou Chen Group, sports shoes and casual shoes production reached 286 million pairs of sports shoes and casual shoes 20% share of global production. In other words, the average of every five people worldwide wear fashion brand sports shoes, have a pair is from the treasure into the workshop. And a considerable portion of which is located in three townships from Pou Chen factory.

August 2009, Pou Chen Group in Zhongshan, Zhongshan incorporated a wholly owned subsidiary Bao Wei Trading Co., Ltd., or "Po-yuan, shoemaker," the headquarters of the retail brand. This manufacturing giant, why should fully into the terminal market to create retail brand?

"This is the group's long-term diversification strategy, aiming to seize the treasure into the industry at both ends of the smile curve." Zhang Yu Chau, Zhongshan Bao Wei Trading Co., Ltd. Executive Vice President, before he came to Poway, a subsidiary of the Pou Chen Group Pou Sheng International participation in sports retail chain store operators' wins Road. " Now, "Bao Yuan shoemaker" and "victory road" at the same time as Nike, Adidas retailers.

Pou Chen Group was not in the creation of "Po-yuan shoemaker" before set foot in the retail market. According to Zhang Yu Island, as early as 1993, agents of international brands such as Converse, and trained retail team. "Our side to help create an international brand, while helping them develop new markets, both of which are positive growth."

In other OEM companies not involved in the terminal market, Pou Chen Group is relying on the "Road wins" to help Nike, Adidas and other international brands successful layout of the mainland market. According to the reporter, in the same time moving steadily to the OEM, PCC also build a strong research and design team, breaking the traditional one-way orders, manufacturing model, and in the retail channel, real estate, electronics manufacturing and other fields accomplish something.

Then, "Bao Yuan shoemaker" and "Road wins," What is the difference? Zhang Yu Chau said that in 1993 and 2008, Pou Chen to help front-line international brands to expand the mainland market, but 99% are single-brand stores, "said Sheng" is a major distributor of these brands.

"2008 is a top, 'Road wins' parent company listed in Hong Kong Pou Sheng International, we also will be found in the mainland city of single-brand stores 1-3 line is basically saturated. How to dig the market? In this case, we Europe, America and Southeast Asia, the introduction of more mature business model, create a 'Po-yuan shoemaker' multi-brand stores. "

He explained, "Bao Yuan shoemaker" mode will no longer be single-brand stores, but more than a collection of international brands, a new family-oriented one-stop consumption patterns, its target market is the 4-6 line of the mainland towns, the main target customers are women aged 25-39. It is not just selling international brands, more importantly, introduced its own brand products.

"Bao Yuan shoemaker" how international brands such as Nike dislocation?

China, the "world factory", has become a manufacturing base for various international brands, such as Po-yuan, there are many foundry giant. As we all know, in the foundry area, are taboo international brand OEM companies involved in the terminal market, worried that the core technology and business model is under attack, between many brands and OEM companies have signed confidentiality agreements. But "Po-yuan shoemaker" but with Nike, Adidas and other international brands join forces to create new retail model, which are how to ensure their own interests?

In this regard, Zhang Yu Chau lists three core reasons: Nike and other brands of products main functionality, and "Po-yuan shoemaker 'flagship product casual comfort; Nike and other brands of the main target customers are young men, and the" treasure Yuan shoemaker, "the main target customers are likely to control household spending power of women 25-39 years old, especially housewives; Nike and other brands to find the 4-6 line to open single-brand stores dealer is not easy, because the cost is too high , but "Bao Yuan shoemaker," to integrate the advantages of brand, business is more flexible, cost is relatively lower.

Seemingly simple three major reasons is not easy to talk about have come. "Bao Yuan shoemaker" brand director Caiqiong Wen told reporters about her research team and Nike co-market situation.

"Last June, after the opening three rural model shop, Nike's U.S. headquarters sent a task force with us to do market research, we found that when male customers came in, they tend to go straight to buy their favorite brand and style, but female consumers, especially housewives entered the store, buy them in addition to their own, but also to her husband, children, parents and other family members to buy. "

Cai Qiongwen with Nike's team to the European and American markets focus group study, after careful comparison of the data and analysis, together determine the "Po-yuan shoemaker" positioning and business direction, and after this year to constantly adjust the details, including offer a variety of products placed in the program have survey data can be found.

Joint cooperation with the international brands, coupled with sophisticated manufacturing technology, have become the "Po-yuan, shoemaker," to build a major retail brand capital. After a year of operation, Zhang Yu Chau and Cai Qiongwen as an important promoter of the brand, have felt the restructuring changes.

"Before all OEM, pay out the goods do not know the market after reflection, now have their own channels, with their own brand, we are closer to understand the needs of consumers, and these give us feedback customers, to share with them. "Zhang Yu Chau said.

Nike in China will increase investment in large-scale urban development to the second and third line

 Nike Brand President Charlie Denson said the 11 in Shanghai, Nike will continue to "massive increase" investment in China in order to achieve the 2015 goal of doubling sales in China.

 Denson told Xinhua News Agency reporters an exclusive interview that although the U.S. and European economic outlook is not optimistic, but Nike does not worry too much this will affect the business, emerging markets provide a sufficient impetus for its development.

 "Obviously, we will continue to aggressively increase investments in China for what has been achieved, we are very excited." He said.

 This year is the 30th anniversary of Nike into the Chinese market. The world's largest sporting goods manufacturing business for 26 years to achieve sales of $ 1 billion in China, but only took four years to double that number. Today, the Chinese market has accounted for its global market share of 8% to 9%, as Nike's largest overseas market.

 Currently, Nike has retail stores in China over 7000. Denson said the company will be more Chinese in the second and third tier cities in the shop, and "marching to the west." Nike will be on the Asia Pacific headquarters in Shanghai, the news, he did not disclose further details. However, he stressed that the company will hire more local staff and expanding office space.

 As of the end of August the latest quarterly bulletin, Nike's net profit rose 15 percent to 6.45 billion U.S. dollars; sales $ 6.08 billion, an increase of 18%. Last fiscal year, Nike sales in the U.S. market was 75.8 billion U.S. dollars, followed by the Chinese market to 20.6 billion U.S. dollars.

 Despite strong sales, but Nike also had to face high cotton prices and labor costs brought about new challenges. Danson said that cotton prices have seasonal factors, will gradually calm down.

 On China's rising labor costs will lead Nike to manufacturing to cheaper countries, he said, Nike global manufacturing strategy in China still occupies an important position.

 "From a global trade, labor market, China still has a very rich resource, we in China's large-scale production will continue." He said.

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AIR JORDAN 6
AIR JORDAN six generations pay more attention to barefoot-like shoes such as comfort, with a crustacean-style shoes are designed, coated around the entire foot, it presents excellent fit of Moreover, excluding the extra toe reinforcement part but is in line with the requirements of the [covered] feeling. In that year, Jordan will not only help the Bulls to NBA championship, and in the regular season and finals MVP results are obtained, [scoring] title reelected five years, it is really powerful enough. Jordan shoes on six generations pretty much, it is very modern. Appeared in 1990, reprinted in August 2000. That is, "Slam Dunk" in the first two-Yingmuhuadao bought basketball shoes! !
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Lions shoes brand strategy to fight against the high financial crisis

 From all competitive brands, "doing the brand" is the unique ability endowments, but the lions have not yet set up insurmountable barriers to competition, each mention lions brand, people tend to be pulled out a long list, may be the the list has become chaotic and unorganized, both among the domestic line of mainstream brands, there are a lot of living in second and third line of small brands, and even a lot of fish in the "cottage brand."
     Inventory lions brand equity, is a mixed blessing, joy is the endless stream of local brands in the future also has a broader space for the survival and expansion, the stock can be described as a huge stone lion brand; the worry is that the absence of large-scale production cost of inputs, there is no core production technology, most enterprises are still doing some small brands superficial content.
     It should be noted, in the post-crisis era, the brand will be the lions enterprise market success of the most important factor, differentiated brand competition, rapid pace of business has already started to re-positioning and market segmentation. This year a large number of enterprises from foreign trade to the domestic market-based frequent moves, made clear that the market is not only external demand uncertain future, a more positive market information, should be the maturing of the domestic consumer market, as well as the enormous power of corporate brand development.
     In addition, the scale on the market, the city's corporate Although constantly force, but also greater strength and courage. In sharp contrast, the brothers developed a few counties over the same period business, the business has been work hard times, Sturm und Drang of capital into the operational phase. Current government is forward-looking to do the brand promoter, combined with the lions of their own city targeting, local brand should move faster, the brand continues to lead the competition, spare no effort to win the final battle.

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Learn from the German system of vocational and technical education designed to promote transformation and upgrading of traditional industries

 Germany's vocational and technical education system is sound, distinctive features, achieved remarkable success, is the world's leading German manufacturing one of the keys. The European tour, Emma went to Germany University City - Heidelberg field trips, in-depth understanding of the German experience in the development of vocational and technical education and practice. <BR> In-depth conversation with the teachers and students, Emma learned that German students through high school to college, technical schools can also be promoted by the University, this two-track system is conducive to selecting and cultivating outstanding technician personnel. Vocational and technical education in Germany has been able to train a large number of high-quality skilled personnel, as an important support for its strong manufacturing, not only because of its advanced teaching philosophy, training methods, more importantly, their selection of students, appointment of teachers, job classification , capital investment, open up the mechanic the guidance of students on both channels, and institutional mechanisms for innovative thinking, unique design. <BR> As a company committed to transform the traditional labor-intensive industries with high-tech modes of production of innovative enterprises, Emma believes that either increase or the introduction of high-tech research and development, design inputs, or improve the overall industry are inseparable from the high level of strong support of skilled personnel, China and Asia is an urgent need to develop vocational and technical education. <BR> Emma CNC CEO power that the kingdom, transformation and upgrading of traditional industries should rely mainly on science and technology and to improve the quality of workers. Transformation and upgrading easier, the hardest difficulty: First, the concept, one innovative mechanisms and personnel evaluation standards. There are two figures is more important than output, namely, human resources and training funding for the introduction of the proportion of total corporate profits; First, R & D expenditures accounted for the proportion of enterprise value. Learn from the German experience, Emma will be planning for the future investment in the field of education models and input methods.
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China Sewing Machinery Association inspection and Eagle

April 20 afternoon, the China Sewing Machinery Association executive vice president He Ye, Miao Hu, vice chairman of the sea, Shanghai Institute of Wu Jianmin and his party on the sewing machine and Eagle Electromechanical Technology Co., Ltd. Shanghai conducted a visit to inspect and guide work. And Eagle Technology Chairman Mr. Yin Zhiyong, General Manager, Mr. Ling military leadership of China Sewing Machinery Association, welcomed the visit, and enthusiastic leader of the Association of the company and the current state of development and the development of the next few years Eagle Technology direction one by one detailed report. He Ye, executive vice president with the conversation, Yin Zhiyong chairman said that in the country into the new development plan of the moment, transformation and upgrading, the device first, textile, garment enterprises to expand the demand for advanced sewing equipment is not reversal of the trend, and the eagle with its own technology and hope that through the efforts of the entire industry together to popularize automated cutting equipment, so that with high-tech automation equipment for the downstream textile, garment enterprises to solve the "labor shortage" problems, improve productivity, reduce contribute to production costs. Meanwhile, in the next few years, it will gradually improve global strategic layout to achieve the balanced development of domestic and foreign markets, China's light industry machinery products to become a global brand. He Ye Ying, vice president of science and technology has long been very positive and for the sewing machine industry and the downstream textile, garment enterprises outstanding contributions, and efforts to strengthen after-sales service and Eagle technology force in the country to set up sales technical service center initiatives are appreciated. She believes that a good equipment manufacturers, not only to superior products, advanced technical performance, but also to achieve industry-leading service, technology such as eagles and strive to provide comprehensive after-sales service, and in the establishment of Sales and Technical Service Center to provide a good user of technology, production, service and solutions to protect companies in the industry is unique in scope, and encouraged and spread eagle automated cutting technology continue to adhere to the road for the entire industry to grow make superior contributions. In subsequent inspections, visits, the Yin Zhiyong Ye, chairman and executive vice president, accompanied by what his party visited the modern office buildings and Eagle technology and production plant, and to visit the showroom in a live demonstration of leadership and Eagle Technology's high-tech equipment, the entire visit in a pleasant and harmonious atmosphere successful conclusion.

Chamber of Commerce was established in Dongguan City, Changde, Hunan

July 2, 2011, Dongguan City, Changde, Hunan Chamber of Commerce inaugural meeting of the International Hotel in Dongguan Hongyuan Ballroom was held. Changde city Party Secretary Wei Qing gradually, Mayor Chen Wenhao, Municipal People's Congress, Municipal Political Consultative Conference, City Council staff responsible for each function as well as three districts under the jurisdiction of the six counties and one city the main party leaders, Dongguan Municipal People's Government related to leadership, the National Friendship Association and the Association of more than 20 representatives, representatives of Chamber of Commerce in Dongguan Changde, Changde membership in Dongguan a total of one thousand business representatives who attended the event. The General Assembly elected the Chamber of Commerce Changde, Hunan Province, Dongguan City, long term leadership, Dongguan City, Ming-Yu Hung Shoes Co., Ltd. She was elected co-president for the first session. Dongguan Zheng Zhixiang, deputy director of civil Administration Chamber of Commerce announced the establishment of site approval, issued a "social organization legal person registration certificate", and newly elected president issued a plaque. Chamber of Commerce, Changde, Hunan, Shenzhen Luo Zuming, Dongguan Municipal People's Government Deputy Secretary-General Goldsmith, the People's Government of Changde City were Vice Mayor Zhu Xiaoping message published in the General Assembly, proposed to encourage the development of the Chamber of Commerce and expectations. Friendship associations around the country have sent a congratulatory message and mentioning the word congratulations. Finally, the Assembly also arranged for a sumptuous dinner and the wonderful hospitality of literary and artistic performances, activities in a relaxed atmosphere down to a close.
Dongguan, Guangzhou and Shenzhen as the jewel in the economic corridor, as the Pan-Pearl River Delta economic circle economic, human, cultural center, with its unique charm to attract some of the hard-working and have a pioneering spirit, pioneers of insight into the Dongguan hard business, according to incomplete statistics, in all walks of life in Dongguan nationals Changde 400,000, of which membership in Dongguan of Changde entrepreneurs and senior management personnel and nearly 100,000 people. They are involved in industries such as machinery manufacturing, information, real estate, high technology, catering, decoration, education, import and export, energy, manufacturing, and so on. And in these industries play an important role. Chamber of Commerce was established, marking a fresh start, allowing business operations in Changde, Dongguan had a business contact for his homeland, a platform for exchange of information. It is a complementary, cooperative and win-win team, but also a unity, and progress, harmonious family.
With the continuous upgrading and restructuring industry in Dongguan, Dongguan and Changde, and the constant trade between the two cities was increasing. Chamber of Commerce set up, just build a bridge so that both government and industry for a full docking to achieve resource sharing, complementary advantages, mutual benefit and win-win situation for the comprehensive economic and social advance in Dongguan and Changde dual transformation, contribute to build a harmonious society!

Zhejiang "roadmap" plastic shoes export price increased by 40%

Signs at Ryan's Shoes Co., Ltd. Zhejiang introduced by equipment, raw materials, updates, technical research and development to increase value-added products, etc., pairs of shoes each year, the export price increased by about 40%, and some even increased by 60%.
    In the shoe-making process, there is a process called injection molding, popular in terms of plastic material is directly from the barrel into the model, make soles and uppers firmly sticking together. Therefore, the use of injection molding process to do the shoes, also known as injection molding shoes. According to the Shoe Industry Association, Ruian City staff introduced Ms. Tai, Ryan signs injection shoe shoe is the more famous one.
    It is understood that signs shoe OEM for foreign brands, products are mainly exported to Israel, Panama and other countries and regions. As of September this year, "signs" export hundreds of thousands of Israeli plastic shoes pairs. The company's vice president of Sen said: "We manufacture injection shoes, in the same shoes in the Israeli market share of 20%."
    Sen said that the current signs shoe workers in labor costs this would only increase by 20%, if it continues to compete on price, taking the low road, corporate profit margins will be smaller and smaller. Since the low-end market is difficult to slice, the company will be eyeing the high-end market, this "big cake." July of this year, signs on the export of plastic shoes, shoe had price increases, the average price per pair of shoes improved about 40%. According to Sen, the company's injection shoes export price from $ 15 up to the current $ 25 a pair. Currently, the company has plans to phase out low-end market competition, high-grade plastic products to leather shoes.
    Prices have gone up, how to ensure the injection of foreign brands shoes for signs of all ages? The company official said, the company introduced a number of measures this: Last year, the company developed to enhance a rubber injection molding process; this year, they imported from Germany, a group of 7 million yuan worth of new equipment to further enhance the product quality; same time, the "roadmap" has been and Russia, Italy, the United States and other countries of the mainstream leisure brands reached a preliminary cooperation intention, plans to produce more high-end footwear products; In addition, the purchase of raw materials, the company also to high-end market side, the production of shoe soles began to use German injection molding imported polyester polyurethane shoe; increase R & D efforts, there are two products won the national patent; In addition, the implementation of the "6S management", the middle and higher management of the company who have the right to dividends and a series of measures to improve the added value and enhance the core competitiveness of enterprises.

Zhejiang Province shoes for the cross-border RMB settlement business burdens

"Exchange rate and high innovation." Exchange rates to see displayed on the computer, financial manager of Wenzhou shoes  Jindi Mr. Yung sighed. For more than 100 million U.S. dollars annual export enterprises, the frequent fluctuations in the exchange rate risks. China Foreign Exchange Trade Center from the latest data show that on August 24 reported that the central parity of RMB against the U.S. dollar 6.3896, then the foreign exchange reform has been high.
Recently, cross-border trade within the geographical scope of RMB settlement to the country. Known as "RMB for the first time sailing," the cross-border Renminbi trade settlement has been entered for the biennium. Reporters visited Zhejiang Province shoes and apparel business, they noticed that the pilot did not set up to bring shoes and apparel foreign trade company settled in RMB, "a key to start." Part of the test the water tasted the sweetness of shoes and apparel companies, some companies because customers do not accept the delay in taking the step.
RMB, the priority orders
"Application for the pilot year, and recently finally tried a business, good results and then promote." Yesterday, Le Conte Shoes Co., Ltd. Finance Manager Wengjing Li over the phone a little bit excited. He said business is cross-border trade in RMB, the company settled the first batch of local Wenzhou, one of the pilot.
"This time around, try to convince customers in Germany." Wengjing Li said Conte footwear customers mainly in Germany, Finland, the United States, has been settled in U.S. dollars, to reverse this practice, the struggle to find.
June of this year, customers in Germany and Le Conte who signed a shoe RMB settlement agreement, to which a number of goods as a pilot. Mr. Weng calculations: with foreign companies that signed an endorsement contract price of $ 6.65 shoes / double, according to the date of the exchange rate of RMB against the U.S. 6.45:1, this pair of shoes to a book on corporate money is 42.89 yuan. Currently the shipment has been declaration, the end of the full amount can be credited into account.
If the dollar settlement, according to yesterday's RMB exchange rate against the U.S. dollar 6.374:1 actually credited into account the money is only 42.3871 yuan, a pair of shoes there are 0.5 yuan price difference, and the total shipment of more than 7,000 pairs of shoes. "In order to avoid exchange rate risk, exchange rate will be locked to the way forward, but each time faster than expected RMB appreciation will." This year, the RMB has appreciated against the U.S. dollar to more than 3%.
"Switch to the RMB settlement, this problem does not exist." Wengjing Li said, the premise is the customer willing to accept. According to regulations, the other in Hong Kong to open RMB accounts.
Thai Footwear Co., Ltd. Jiangsu Taizhou local foreign trade enterprises in the first 19 months to apply for a pilot cross-border trade in RMB clearing business. Down more than six months, the chairman Wang Jianglin mixed feelings. "Now I see a new customer every first asked him willing to use RMB settlement, if the other party is willing, on priority orders."
Most customers do not "cold"
The reporter also learned that most of the RMB settlement business in cross-border, there is still obstacles. "Peer around the little settlement in yuan, most of the foreign is difficult to accept." Wengjing Li said.
"Enterprise did not use their own wishful thinking, a sense of the problem is that customers are not interested." Said this is the Zhejiang Xinda Group Chairman Jiang Yimin. As the first batch of Zhejiang Province, the RMB settlement of cross-border trade, one of the pilot, the group had so far not implemented a RMB settlement business.
Import and Export Co., Ltd. Zhejiang Rui and head are the same. Taking into account the customer's acceptance, they have chosen the amount of 100 million yuan in the cooperation of customers in the implementation, the effect is still not clear. "Speak the truth, mainly customers find the process cumbersome to use RMB settlement, and the exchange differences without too much profit." Cooperation model in a mature European and American market, if you want to reverse, unless there is a huge attraction.
Foreign parties are Counting bottlenecks to be solved
Although cross-border renminbi settlement began to fast, but there are many bottlenecks.
First, foreign buyers, especially American and European countries traders acceptance of the RMB is not high. "We not only afterwards, foreign also afterwards, because the appreciation of the RMB exchange rate is the general direction, so do not want to bear the foreign exchange rate risk of the transfer of Chinese enterprises." Wenzhou Foreign Trade Bureau official said.
Meanwhile, the settlement amount is relatively small since the pilot. The data from the Department of Commerce, Zhejiang Province in the first half of RMB total settlement amount of trade in goods (excluding services trade settlement amount) relative to the same period in the province's total import and export trade, accounting for less than 4%. In the first half of the province have received payments of RMB real business took place a total of 1748 enterprises, which is the province's 40,000 homes and 6709 import and export enterprises exported the first batch of pilot enterprises, the enterprises to participate in the surface is clearly not big enough.
Zhejiang International Trade and Economic Research Center Director Zhang Handong table said, the domestic foreign trade settlement in more than 90% in U.S. dollars. By the dollar-based trade settlement makes a lot of foreign trade enterprises have been subject to foreign exchange fluctuations, or even seriously reduced the profits of the enterprise space, but in the RMB is not internationally accepted money under the premise of small and medium enterprises to promote the use of RMB is quite difficult. From another perspective, the current lack of pricing power export of Zhejiang, the right to speak is also a key reason.
Zhejiang burdens 150 million yuan more than 1,700 companies
From the Central Branch of Hangzhou, People's Bank of China has learned the first half of the province's total cross-border renminbi settlement business volume exceeded a thousand billion mark, reaching 100.587 billion yuan, in 2010 to 8.2 times the settlement amount. Especially from April this year, the province's cross-border trade in RMB clearing monthly volume has been ranked fourth in the country, to the end of June first half of the total settlement amount has risen to fourth in the country. As of the end of June this year, Zhejiang Province, has accumulated 58 countries and regions and carried out cross-border renminbi settlement business.
Currently the province has more than 1,700 companies try to use in cross-border transactions in RMB, according to preliminary estimates, the first half of this year, with RMB savings for businesses or at least reduced by more than 150 million yuan in foreign exchange costs and exchange rate losses.